Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 7%

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Logo of Whippy

Whippy

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

SaaS • Recruitment

Whippy is an omnichannel AI communications platform that provides AI assistants to automate recruiting, sales, support, and reception tasks. Its cloud-based tools (SMS, voice/VoIP, chatbots, campaigns, automations and integrations) let teams scale communications, reduce hiring and support costs, and improve engagement across languages and channels. Whippy targets businesses that need to streamline candidate outreach, customer support, and lead qualification with 24/7 AI coworkers.

📋 Description

• Extract and codify Whippy's positioning, product one-liners, proof points, banned phrases, and competitive framing into a single messaging document • Own email and lifecycle marketing end to end, including cross-sell, demo-no-close, closed-lost, product announcement, nurture, drip, and retargeting programs • Clean, segment, and manage HubSpot contacts and configure lifecycle stages, campaign tracking, and attribution from first visit through close • Build the proof engine by interviewing customers, drafting case studies, securing approvals, and repurposing stories into pages, PDFs, one-pagers, clips, battlecards, enablement assets, and partner kits • Turn webinars and dinners into campaigns through promotion, registration, follow-up sequences, and content extraction • Manage and set editorial priorities for the blog and SEO content writer • Work alongside sales operations and embed with the sales team • Own a measurable marketing pipeline number • Learn Whippy's six products, three main competitors, and customer stories • Deliver messaging, lifecycle, case study, retargeting, attribution, and partner-enablement milestones across the first 30, 90, and 365 days

🎯 Requirements

• 4+ years in B2B SaaS marketing • Hands-on experience in lifecycle, email, or growth marketing and real product marketing, positioning, competitive marketing, and enablement • Experience building email sequences, workflows, and lifecycle programs personally • Strong HubSpot expertise, including workflows, marketing contacts, segmentation, lifecycle stages, attribution, and campaign tracking • Ability to provide examples of sequences built and their results • Ability to provide named case studies or messaging work personally shipped and approved • Clear, fast writing suitable for a demanding founder • Ability to track pipeline sourced, conversion rates, and motion returns • Ideally experience at a vertical SaaS company selling to SMB owners and operators • Sales or SDR experience is a bonus • Ability to work remotely in the United States

🏖️ Benefits

• Performance bonus • Equity

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