Principal - Marketing

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Windstream

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2006

📡 Telecommunications

👥 B2C

Telecommunications • B2C

Windstream is a U. S. internet and telecommunications provider that offers residential fiber broadband, whole‑home Wi‑Fi, TV and phone services under the Kinetic brand. The company markets multiple fiber speed tiers (from entry-level to multi‑gig), professional installation and equipment (eero Wi‑Fi gateways), bundles with wireless and streaming partners, and emphasizes 100% fiber coverage in supported areas, high network reliability, and 24/7 customer support.

📋 Description

• Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion. • Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber. • Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness. • Deliver insights on pricing, competitive positioning, customer behavior, and market penetration. • Create executive-ready presentations, reports, and recommendations based on data findings. • Support forecasting, planning, and annual marketing strategy development with data-backed analysis. • Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools. • Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions. • Translate complex data into clear business recommendations for non-technical stakeholders. • Identify opportunities for automation, segmentation, and improved campaign targeting.

🎯 Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience. • College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms. • Advanced skills in Excel and experience working with large datasets. • Experience with SQL, CRM platforms, and marketing data environments. • Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement. • Excellent written and verbal communication skills. • Strong organizational skills, attention to detail, and the ability to manage multiple assignments. • Ability to exercise sound judgment and translate analysis into business action. • Preferred Qualifications • Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services. • Experience with Salesforce, marketing automation tools, and dashboard development. • Familiarity with pricing analysis, market sizing, and competitive intelligence. • Experience supporting executive teams with strategic reporting and business reviews. • Understanding of KPI development for enterprise sales and marketing organizations.