Senior Vice President, Marketing

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🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $275k - $300k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Instructure

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Instructure is approaching $1B in ARR and operating at a scale where marketing must function as a true commercial engine. • Lead a marketing organization of significant scale and depth — spanning lifecycle marketing across three major business segments, brand and creative, communications, and web and digital — while directly owning marketing strategy and execution for our BizGov segment. • Propose and drive the enterprise marketing strategy in close partnership with the President, Global Commercial Organization, and execute that strategy through a talented, multi-disciplinary organization of marketing leaders and their teams. • Set the direction for how Instructure generates awareness, builds pipeline, and wins and grows customers across Higher Education, K-12, International, and BizGov markets. • Drive pipeline contribution targets, hold your teams accountable to them, and partner peer-to-peer with Sales and Customer Success leadership to ensure marketing’s output converts. • Own and evolve the Instructure brand and narrative to ensure the brand is an accelerant to commercial outcomes, not a separate workstream. • Lead international marketing efforts to ensure Instructure’s marketing presence, pipeline contribution, and brand strength extend meaningfully across global markets.

🎯 Requirements

• 10+ years in B2B SaaS marketing, with meaningful experience at companies of $300M ARR or greater. • Demonstrated ownership of pipeline generation — you’ve sat in QBRs, you know what pipeline coverage means, and you’ve been held accountable to revenue targets. • Experience leading multiple marketing functions simultaneously — you’ve managed beyond your core discipline and built leaders, not just teams. • International marketing experience — you’ve operated in or led marketing across multiple geographies. • A track record of brand and positioning work that moved commercial outcomes, not just perception scores. • Executive presence and communication skills that work at the board level and at a sales kickoff on the same day. • A mission-driven orientation around education and learning is a plus but not required. • Kindness, directness, and a good sense of humor. We take the work seriously and each other lightly.

🏖️ Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection