Senior Program Director, Strategic Communications

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

📋 Program Manager

👻 Ghost score 0%

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WorkMoney

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

Food & Beverage • Healthcare • Logistics

WorkMoney is a platform dedicated to helping individuals improve their financial situations by providing resources and tips to save and earn money. The company connects its members with opportunities to reduce costs in various areas including food, healthcare, utilities, family care, housing, and more. Through a range of services such as local resource recommendations, cost comparison, and access to government programs, WorkMoney strives to put more money back in the pockets of its members. With a large membership base and extensive resources, it focuses on practical solutions for everyday financial challenges.

📋 Description

• Develop, refine, and execute earned media strategies with leadership • Build and scale WorkMoney’s in-house earned media processes, materials, tools, and infrastructure • Translate organizational priorities, campaigns, and programmatic work into clear external messaging and narratives • Develop media strategies and pitches for priority campaigns, organizational moments, and spokespeople • Identify and respond to timely media opportunities, emerging issues, and external developments • Develop rapid-response messaging and communications approaches with stakeholders • Build and deepen relationships with journalists and influential voices across digital and emerging media • Identify opportunities across podcasts, newsletters, Substacks, and other emerging platforms • Prepare and advise spokespeople for media engagements, including messaging, talking points, and briefing materials • Serve as a strategic communications partner to teams across WorkMoney, Inc. • Manage communications consultants and external partners, coordinating deliverables and advancing earned media goals • Steward evergreen brand language and core organizational messaging • Monitor and assess earned media efforts using qualitative and quantitative insights

🎯 Requirements

• 8+ years of progressive experience in communications, with significant experience in earned media, media relations, public relations, or a closely related area • Ability to develop and execute proactive and reactive earned media strategies • Strong relationships with journalists, media professionals, and influential voices across traditional, digital, and emerging media • Exceptional writing, messaging, and storytelling skills • Ability to translate complex information into clear, persuasive narratives for varied audiences and channels • Ability to move between strategic thinking and hands-on execution • Strong judgment in sensitive, high-profile, or fast-moving communications situations • Experience collaborating across functions and building trusted stakeholder relationships • Experience managing staff, external communications consultants, agencies, or other partners • Highly organized and detail-oriented; ability to manage multiple priorities, anticipate needs, solve problems, and deliver high-quality work • Proficiency with media relations, monitoring, and distribution platforms such as MuckRack, Cision, PR Newswire, or similar tools

🏖️ Benefits

• Medical, dental, and vision insurance premiums fully covered • Retirement plan with up to a 6% employer match • Student debt repayment contribution • Five weeks of paid vacation annually • Paid family and medical leaves • Remote work expenses stipend • Professional development stipend • Health and wellness stipend • Cell/internet data usage stipend • Equal opportunity and reasonable disability accommodations