Growth Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🏄 California, Colorado, +6 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $85k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workshop Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Workshop Digital is a digital marketing agency that specializes in data-driven SEO, Paid Media, and Analytics marketing strategies for a broad range of industries. They provide handcrafted Search Engine Optimization solutions, expert paid media and PPC strategies, and performance analytics for businesses of all sizes, from small and mid-sized companies to Fortune 500 enterprises. Their services are marked by collaboration, transparency, and a focus on building strong partnerships with clients. They emphasize a test-and-optimize approach to deliver measurable results and align marketing strategies with clients’ business goals. Workshop Digital is committed to innovation and driven by understanding client needs to achieve ROI and growth.

📋 Description

• Advise the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities • Build and own the annual marketing plan, quarterly goals, and marketing budget • Lead, manage, and develop the Marketing Coordinator • Generate marketing-sourced pipeline and partner with Business Development to convert it into revenue • Steward Workshop Digital’s brand, messaging, and positioning across every channel • Lead content, thought leadership, and sales enablement efforts • Own marketing operations, including CRM, marketing automation, attribution, and reporting • Support recruitment marketing • Manage the Marketing Coordinator through priorities, development goals, one-on-ones, feedback, coaching, and accountability • Build and document workflows, SOPs, and calendars; improve processes • Hire, onboard, and manage freelancers and vendors as needed • Partner with Business Development, Client Services, department leads, and internal subject matter experts • Define ideal client profiles, target industries, and service-line positioning • Establish KPIs and adapt strategy based on results • Conduct competitor and target-audience research • Define lead handoff processes and develop lead nurture programs • Create sales enablement materials, including pitch decks, one-pagers, case studies, and proposal content • Own website lead-generation assets, landing pages, conversion paths, and optimization • Develop case studies and success stories • Lead award, speaking, event, and webinar submissions; own PR efforts and partner marketing • Plan, execute, and measure campaigns across LinkedIn, social channels, email, SEO, paid media, and events • Improve visibility in AI-driven search experiences and answer engines • Implement A/B testing and experimentation • Execute recruitment marketing campaigns • Own CRM and marketing automation platforms, lead scoring, list management, and data quality • Maintain attribution and tracking • Report on marketing performance, pipeline, and ROI to the Leadership Team • Translate data into actionable insights and recommendations • Ensure compliance with privacy, email consent, and client approval requirements • Monitor industry trends, emerging channels, and marketing technology

🎯 Requirements

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth • Agency or professional services marketing experience strongly preferred • 2+ years of people management experience, including coaching, performance reviews, hiring, and development • Experience building and owning a marketing plan and budget • Proficiency in digital marketing channels, including SEO, paid media, email, LinkedIn, and content marketing • Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., GA4) • Familiarity with AI search, answer engine optimization, and using AI tools to improve marketing workflows • Excellent writing skills, with a portfolio of work to share • Experience managing freelancers, agencies, or vendors • Creative thinker with a data-driven and analytical mindset • Strong project management skills with the ability to manage multiple projects simultaneously • Clearly and effectively articulates thoughts and ideas • Excellent written, verbal, and interpersonal communication abilities • Ability to adapt to a fast-paced, dynamic environment • Proficiency with Microsoft Office and Google Workspace • Experience working in an agile team environment • 4-year degree in Marketing, Business, Communications, or a related field preferred • Relevant certifications (e.g., Google Analytics, HubSpot) are a plus • Remote employees must be located in Virginia, Ohio, Illinois, North Carolina, New York, Colorado, Texas, or California

🏖️ Benefits

• Competitive salaries • 25 days PTO • 5 days STO • 12 Holidays • Hybrid workspace for Richmonders (only Mondays are required) • 3 months fully paid Parental Leave • 8 hours of paid volunteer time per quarter • 401k with 3% non-elective contributions • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance • Life insurance • Short-term and long-term disability • Profit sharing 2x a year • Company-wide meetup in Richmond, VA twice a year • Committee Membership (Community, Culture, Health & Wellness)