Marketing Manager, Acquisition – Direct Response

🔥 17 hours ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $118.6k - $178k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CNO Financial Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1979

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

CNO Financial Group is a financial services company primarily focused on insurance solutions for individuals and businesses. The company emphasizes helping communities and people by providing essential financial products such as life insurance, annuities, and health insurance through its subsidiaries like Bankers Life and Colonial Penn Life Insurance Company. CNO Financial positions itself as a company that values customer experience, corporate responsibility, and sustainability. It is also committed to creating a supportive and diverse work environment for its employees, offering numerous career growth opportunities and work-life balance. The company operates nationwide, with a significant presence in life and health insurance markets.

📋 Description

• Lead end-to-end execution and delivery of direct mail and email acquisition programs • Own performance across leads, conversion, revenue, and cost efficiency • Translate business objectives into campaign plans and priorities • Develop and manage targeting, segmentation, and contact strategies • Design and execute test-and-learn plans across audience, offer, and creative • Analyze performance data and drive insights and optimization • Manage campaign timelines, dependencies, and cross-functional execution • Partner with Marketing, Sales, Analytics, Finance, and Operations • Oversee external agencies and vendors • Own budget tracking, forecasting, and spend discipline • Identify risks, remove blockers, and ensure consistent program delivery • Lead and develop team members, driving accountability and performance standards

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Communications or related field • 7 years of relevant experience in acquisition marketing, direct response, performance marketing, or related disciplines • Strong understanding of direct mail and/or email marketing in an acquisition context • Highly analytical, comfortable working with performance data and making decisions from it • Proven ability to manage multiple campaigns and priorities at once • Strong attention to detail and execution discipline • Comfortable pushing back and challenging assumptions when needed • Clear and direct communicator, able to explain performance and next steps in plain English • Demonstrates ownership mindset • Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours • This position is not eligible for visa sponsorship • All work must be performed within the United States • Preferred: Master’s Degree • Preferred: 10 years of related work experience, including 7+ years of direct response, product marketing, or related experience • Preferred: Experience overseeing a large customer acquisition program in retail, travel, insurance, financial services, or similar data-driven, regulated industries

🏖️ Benefits

• Medical, Dental, and Vision insurance • Performance-based bonus or sales incentive • 401(k) retirement plan with company match • Short-term & long-term disability insurance • Paid time off and 10 corporate holidays • Paid parental leave • Company-paid life insurance • Mental & Financial Well-Being resources • Flexible work environment • Fully remote work from any US-based location • Access to work from a corporate office as needed for Associates living within 60 miles of Carmel, IN; Chicago, IL; or Orlando, FL