Global Digital Marketing Director

Job not on LinkedIn

🔥 1 hour ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $105k - $120k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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World Relief

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

World Relief is a global Christian humanitarian organization whose mission is to empower the local church to serve the most vulnerable. Founded in the aftermath of World War II, it has been addressing urgent humanitarian needs for over 75 years across 100 countries. The organization specializes in anti-human trafficking, HIV/AIDS prevention, disaster response, immigration services, maternal and child health, and various community development initiatives, partnering with local churches to create sustainable solutions.

📋 Description

• Lead online brand strategy, fundraising, governance, cross-channel digital execution, and World Relief’s unified global digital presence • Set the long-term vision for scalable audience growth, digital brand amplification, integrated supporter journeys, and measurable fundraising impact • Oversee digital marketing strategy across web, email, paid media, organic social, digital analytics, and digital experience • Partner with fundraising and content teams and local offices • Develop people, processes, and measurement capabilities for sustained performance • Design and execute comprehensive digital marketing strategies across digital platforms • Own and evolve the multi-year digital marketing roadmap and translate it into annual priorities, investments, and measurable outcomes • Ensure brand alignment across the global website and US Office child sites • Identify and prioritize scalable growth opportunities across channels, audiences, partnerships, and technologies • Manage digital marketing budgets, agency and vendor relationships, and resource allocation • Oversee digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels • Develop strategies spanning lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation • Partner on impact stories, donor journeys, and audience segmentation • Set goals for new donors, qualified leads, online revenue, lead-to-donor conversion, and other outcomes • Guide digital responses to humanitarian emergencies and major campaigns • Direct website experience, search visibility, accessibility, and conversion rate optimization • Define requirements for donation experiences, marketing automation, and platform improvements with technology and CRM owners • Evaluate responsible uses of AI and emerging technologies • Promote responsible supporter-data practices and collaborate on privacy, security, and compliance • Own digital measurement frameworks, KPIs, campaign tracking, attribution, dashboards, and executive reporting • Report on campaign performance, donor acquisition cost, retention and upgrade rates, and A/B split tests • Use audience and performance insights to guide investments and improve supporter journeys • Build an experimentation program with hypotheses, prioritization, documented learnings, and repeatable optimization • Strengthen workflows, documentation, quality assurance, and cross-training • Lead, coach, and develop a multidisciplinary digital marketing team • Establish goals, decision rights, accountability, and a culture of collaboration and continuous improvement • Assess team structure, skills, and capacity; support succession planning and professional development • Advise senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders • Supervise employees, including monitoring work, approving timesheets and time off, managing performance, and recording HRIS changes • Lead staff consistently with Christian values, including praying with staff, leading devotionals, and fostering a Christian environment

🎯 Requirements

• Mature and personal Christian faith • Commitment to World Relief’s mission, vision, and values • Desire to serve and empower the Church to impact vulnerable communities • Ability to affirm and/or acknowledge World Relief’s Core Beliefs, Statement of Faith, Christian Identity, and National Association of Evangelicals’ For the Health of The Nation document • 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility • Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth • Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems • Nonprofit fundraising experience preferred • Bachelor’s degree or equivalent relevant experience preferred

🏖️ Benefits

• Competitive benefits package for full-time employees • Employee discount program for full-time employees • Well-being program recognized with the Gold-level Cigna Healthy Workforce Designation • Reasonable accommodations for individuals with disabilities • Drug-free workplace and pre-employment substance abuse testing

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