Director of Marketing

Job not on LinkedIn

🔥 15 hours ago

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

Where this job comes from

Posted on WorldVia's careers page ↗WorldVia's careers page, not through a job board

First seen by Remote Rocketship 15 hours ago

Still open on WorldVia's site. Checked 13 hours ago.

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Logo of WorldVia

WorldVia

51 - 200 employees

🏨 Hospitality

✈️ Travel

Hospitality • Travel

WorldVia is a company that offers expert travel advisory services, helping customers plan and execute perfect vacations tailored to their individual preferences. With a network of over 2,000 experienced travel advisors, WorldVia specializes in providing guidance on various types of travel including all-inclusive resorts, ocean cruises, and river cruises. The company also offers travel guides and articles covering trending destinations like Australia, Colombia, and France, as well as insider travel tips and deals via subscription. Their expert advisors ensure thoughtfully curated travel experiences, focusing on convenience, personal preferences, and budget considerations.

📋 Description

• Develop and execute integrated marketing strategies for WorldVia Travel Network and WorldVia.com • Oversee lead generation performance across both brands, including planning, execution, optimization, and reporting • Monitor travel industry trends, customer behavior, and competitor activity • Establish annual marketing priorities, goals, and performance measures aligned with company and revenue strategies • Lead, develop, and mentor the marketing organization, including internal and freelance contributors • Direct internal staff, freelancers, agencies, and external vendors • Establish goals, priorities, accountability measures, and professional development plans • Foster a collaborative, high-performance marketing culture • Oversee marketing budgets, resource allocation, agency relationships, and departmental planning • Oversee event marketing campaigns for awareness, registrations, attendance, follow-up engagement, and business impact • Oversee digital marketing, email marketing, social media, website marketing, paid media, search, content, and event-related channels • Guide creation of sales and marketing collateral, promotional materials, presentations, messaging, and campaign assets • Build campaign calendars, priorities, workflows, and expectations • Ensure marketing initiatives are aligned, resourced, and executed across customer touchpoints • Review and approve campaign strategies, messaging frameworks, and major marketing initiatives • Analyze marketing, campaign, event, and channel performance data • Present performance insights, strategic recommendations, and marketing outcomes to executive leadership • Partner with sales, agency development, partner relations, member development, and executive leadership • Represent marketing in strategic planning and leadership discussions • Build and maintain relationships with internal stakeholders, external partners, agencies, and freelance contributors

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field • Progressive marketing experience, including leadership responsibility for multi-channel marketing functions • Demonstrated success developing and leading marketing strategies that contributed to business growth, customer acquisition, engagement, and revenue performance • Experience leading marketing teams, including responsibility for performance management, coaching, prioritization, and resource allocation • Experience owning or significantly contributing to lead generation programs and campaign performance • Experience supporting event marketing, including attendance-driving campaigns and follow-up engagement • Experience managing or coordinating the work of internal teams, freelancers, agencies, or other contributors • Experience in the travel agency, host agency, travel brand, hospitality, or broader travel industry space • Ability to connect marketing activity to business growth and revenue impact • 10-25% travel for attendance at company meetings, team collaboration, industry events, and other business-related activities • Preferred: Experience working across both B2B and B2C brand environments • Preferred: Experience marketing to independent travel advisors, agency owners, and travel consumers • Preferred: Experience with website-driven acquisition, digital demand generation, and content-led campaigns • Excellent communication and presentation skills • Ability to lead and manage teams with clarity and accountability • Strong analytical skills and the ability to use data to guide marketing decisions • Strong understanding of lead generation and performance-oriented marketing • Ability to manage multiple projects, contributors, and deadlines at once • Collaborative mindset and strong cross-functional partnership skills • Proficiency with Microsoft Office 365 and modern marketing and reporting tools • Must be authorized to work in the United States

🏖️ Benefits

• Employer-Sponsored Medical and Dental Insurance with Employee Contribution • Fully-Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance) • Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance) • 401k with up to 4% Company Match • Paid Time Off + Company Holidays • Additional Time Off for Your Birthday and Work Anniversary • Discount Travel Program • Opportunities for professional development and career growth • Competitive salary and performance-based bonuses • Collaborative and innovative work environment

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