Director, Paid Search

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $120k - $130k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Directly manage a team of paid search experts • Lead and develop 4–5 Paid Search Managers and Associate Directors through strategic guidance, coaching, and professional development • Oversee an enterprise Paid Search client portfolio, ensuring execution, retention, growth, innovation, and strategic alignment • Drive integrated, data-informed Paid Search strategies aligned with client objectives and digital marketing goals • Serve as a senior strategic partner across client relationships, overseeing recommendations, deliverables, escalations, and growth opportunities • Partner with Client Services, Paid Media leadership, and channel teams on account growth, operational efficiency, and integrated media strategies • Establish testing frameworks, innovation roadmaps, and thought leadership initiatives • Ensure quality assurance, operational excellence, and adherence to department processes • Support onboarding and mentorship across the Paid Search team • Contribute to department operations, resource management, process improvements, and strategic initiatives • Advise Paid Search leadership on account opportunities, business risks, team insights, and recommendations • Support new business through audits, pitches, and strategic recommendations • Maintain expertise across Paid Search, Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing • Directly manage select high-profile accounts and test and scale new strategies • Lead on AI and the evolution of search, collaborating with SEO on holistic search strategies

🎯 Requirements

• 7+ years of experience working in paid media advertising, including media planning/buying in paid search within an agency/client environment • 2+ years of prior staff management experience with development and mentoring experience • Ability to navigate difficult personnel situations and conflicts • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns • Experience with data analytical tools such as Google Analytics • Strong working experience in Google Suite, Excel, and Asana • Experience creating paid search customer acquisition campaigns for diverse clients and verticals; multi-location and lead generation preferred • Excellent oral, written, and interpersonal skills • Ability to identify and respond to situations quickly • Boardroom leadership and ability to command a room remotely and lead a team • Maturity and professionalism appropriate for the size and scale of the teams and accounts managed • Must be authorized to work in the United States; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)