Paid Search Director – B2B

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $110k - $150k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Serve as a senior strategic partner and extension of clients’ marketing organizations across complex B2B engagements • Lead paid search strategy, performance management, and business planning • Drive campaign architecture, optimization, execution oversight, and innovation initiatives • Manage complex account structures across SA360, Google Ads, Microsoft Ads, and other paid search platforms • Navigate multiple stakeholder groups, business priorities, and evolving growth objectives • Drive strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization • Translate performance trends and business insights into executive-level recommendations and action plans • Partner with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams • Identify innovation, growth, process improvement, and operational scalability opportunities • Lead, develop, mentor, and support Paid Search team members through coaching, career development, quality assurance, prioritization, and performance management • Oversee campaign execution, QA processes, account health, and delivery standards • Drive thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization • Manage and appropriately escalate critical client or account issues • Monitor emerging trends, platform changes, AI-driven search developments, and enterprise paid media strategies

🎯 Requirements

• 4+ years of experience managing B2B paid search programs within agency and/or client-side environments • Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members • Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses • Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization • Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms • Excellent oral, written, and interpersonal communication skills • Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities • Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication • Position is not eligible for immigration sponsorship • Must be authorized to work in the U.S. via the employer's E-Verify process

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • Annual performance bonus (not guaranteed; eligibility conditions apply)