Product Marketing Manager – Consumer Growth Marketing

🕒 August 13

🇺🇸 United States – Remote

💵 $106k - $198k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Design and optimize onboarding journeys to nurture new users and improve early engagement and retention • Build segmentation frameworks for at-risk and lapsed user cohorts • Design personalized reacquisition journeys based on prior behavior and vertical affinity • Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability • Lead mid-funnel marketing to acquire new Services users through off-platform channels • Lead targeted engagement strategies for Services and RFN users across growth channels • Develop, execute, and optimize growth experiments using A/B testing, segmentation, and analytics • Measure campaign performance and iterate strategies to improve efficiency • Partner with Marketing Technology and Operations teams to build marketing capabilities, behavioral signals, and channel optimizations • Prioritize, problem-solve, multitask, and work independently in a rapidly changing environment • Leverage AI tools and emerging technologies to improve consumer insights, marketing strategies, and campaign effectiveness • Collaborate cross-functionally with Growth Science, Creative Design, Marketing Technology, Product, Marketing Operations, and other teams

🎯 Requirements

• 5–8 years of experience in growth marketing, lifecycle marketing, or related roles • Proven experience building and optimizing onboarding and lifecycle programs across owned channels, including email, push, and in-product • Direct experience developing measurable winback or re-engagement strategies • Experience with content strategy, UGC integration, and content development for social, lifecycle, or SEO/AEO channels • Hands-on experience with marketing platforms for campaign execution, audience segmentation, and behavioral signals • Strong analytical and strategic thinking skills • Ability to analyze campaign performance, extract data-driven insights, and apply them to execution and optimization • Experience with paid acquisition or performance marketing teams is desirable • Ability to monitor performance across a large portfolio of campaigns • Excellent organizational, project management, cross-functional collaboration, and prioritization skills • Strong communication skills, including summarizing complex concepts for executive audiences • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience • Experience with or strong enthusiasm for applying AI solutions in growth marketing

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Potential bonus • Benefits package