Business Development Manager – Clinical and Diagnostic

🔥 1 hour ago

🌽 Illinois, Maryland, +3 more states – Remote

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💵 $116k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Business Development (BDR)

👻 Ghost score 0%

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Logo of ZEISS Group

ZEISS Group

10,000+ employees

🏭 Manufacturing

🏥 Healthcare

🧬 Biotechnology

Manufacturing • Healthcare • Biotechnology

ZEISS Group is a global technology leader specializing in optics and optoelectronics, with a rich history dating back to 1846. Headquartered in Oberkochen, Germany, ZEISS operates in four main segments: Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets. The company generated annual revenue of 10 billion euros and employs around 43,000 people across nearly 50 countries, including a robust network of production sites, sales and service companies, and research & development facilities. ZEISS’s specialties include binoculars, microscopy, eyeglass lenses, biomedical research, and various advanced technologies such as artificial intelligence and machine learning.

📋 Description

• Drive market development and new opportunity generation for the ZEISS Research Microscopy, Clinical and Diagnostic Customer Segment and related subsectors • Identify and interpret market signals and engage potential and existing customers to understand their needs • Assess competitive dynamics and translate insights into segment strategies, product positioning, sales enablement, and market-focused content • Develop and execute go-to-market strategies to grow the number and quality of opportunities • Build customer and market understanding and identify areas for growth • Develop differentiated value propositions and customer-facing content • Enable the sales organization to engage target customers effectively • Monitor market signals, customer needs, applications, technology trends, regulatory developments, investment patterns, and competitive activity • Build relationships with customers, key opinion leaders, industry organizations, channel partners, and group purchasing organizations • Develop and maintain the North American go-to-market strategy • Define and prioritize subsectors, customer jobs to be done, applications, buyer personas, target customers, and assigned product lines • Develop market-development plans with objectives, initiatives, timelines, and success measures • Collaborate with Global Customer Segment counterparts • Develop product positioning, messaging, use-case narratives, and market- and application-focused content • Lead market-readiness components of new product launches and provide sales training • Equip Sales with customer insights, competitive guidance, objection-handling tools, value propositions, and relevant content • Represent ZEISS at customer meetings, conferences, trade shows, advisory discussions, and industry events • Monitor qualified opportunity development and evaluate commercial outcomes • Partner with Marketing Communications to interpret campaign, content, website, audience, and channel-performance data • Provide regular business updates and recommended actions • Manage assigned budgets and expenses

🎯 Requirements

• Bachelor's degree in a relevant field (e.g., Life Sciences, or related) • 5+ years of experience in business development, marketing, or sales in industries related to routine or capital equipment for FDA regulated or similar spaces related to Clinical and Diagnostic equipment • Proven experience in content development, digital marketing, or managing web platforms • Strong knowledge of the market, channel partners, group purchasing organizations and contracts, customer buying journey, and competitive landscape within the Clinical and Diagnostic market • Ability to integrate and synthesize technical information • Excellent communication, presentation, and negotiation skills • Self-motivated, with the ability to work independently and in a matrixed global organization • Willingness and ability to travel globally up to 25%

🏖️ Benefits

• Medical • Vision • Dental • 401k Matching • Employee Assistance Programs • Vacation and sick pay

Apply Now

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