Senior Content Strategist

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $93.9k - $150.1k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Own and evolve Zillow For Agents’ social strategy • Translate business priorities, audience needs, product moments, industry trends, and cultural opportunities into social programming • Drive audience growth and engagement among real estate professionals • Develop and test new formats, franchises, voices, partnerships, and distribution strategies • Lead social-first content development with creative teams and agencies • Develop deep understanding of agent conversations, challenges, trends, and opportunities • Build and grow Zillow’s agent social community • Identify and cultivate influential agents as brand advocates • Maintain an always-on pipeline of agent talent • Activate agent voices through testimonials, product stories, educational content, events, campaigns, and organic amplification • Lead social strategy for agent events and industry moments, including pre-event, on-site, and post-event programming • Partner with Product Marketing, Sales, Events, Communications, Research, Partnerships, Paid Media, and other teams • Use performance and audience insights to improve strategy, content, programming, and community initiatives

🎯 Requirements

• 4–6+ years of experience in social media, B2B marketing, community, content marketing, creator marketing, or a related field • Strong understanding of Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging social channels • Experience developing social or content strategies tied to measurable audience growth, engagement, or business objectives • Strong community-building ability • Excellent relationship-building skills with customers, creators, partners, or external talent • Strong editorial judgment and ability to identify compelling stories, credible voices, and social opportunities • Experience with creators, influencers, ambassadors, advocates, or user-generated content programs • Strong writing and storytelling skills • Ability to operate strategically while executing content in the field • Strong cross-functional collaboration skills • Curiosity about the real estate industry and willingness to develop deep knowledge of agents’ businesses and technology use • Comfort using performance data, social listening, audience insights, and cultural trends • Excellent organizational skills and ability to manage multiple campaigns, relationships, and content workstreams

🏖️ Benefits

• Equity awards based on experience, performance, and location • Remote work from a physical location of choice • Employees may live in any of the 50 United States, with limited exceptions • Flexible distributed work through Cloud HQ • Equal opportunity and inclusive workplace • Disability and special-needs accommodations

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