As a job seeker, you may have encountered the question, "What do you know about our company and our industry?" during a job interview. While you may be tempted to simply recite information from the company's website, it's important to understand why employers ask this question.
Firstly, the question is designed to assess your level of research and preparation for the interview. They want to know if you've taken the time to learn about their company and industry or if you're simply interested in any job opening.
Secondly, it helps employers evaluate your alignment with their company's goals and values. They are seeking candidates who share their vision and mission, and the ones who demonstrate alignment with the company are more likely to succeed and fit in better.
Answering the "What do you know about our company and our industry?" question requires a blend of company research and self-assessment. Here are some tips to help you provide a compelling response:
Remember, the answer to the question is subjective, and there is no one correct answer. However, by doing research and practicing your response, you will show that you're invested in the company, send a positive signal to the employer, and demonstrate how you are a great fit for the company.
Uh, I don't really know much about your company or the industry you operate in. I applied to this job just because I need a job.
Explanation: This answer shows lack of interest and preparedness. It will make the interviewer doubt your commitment to the job and your fit for the company. Avoid this answer at all costs.
I did a quick Google search and found out that your company sells software. I don't know much else.
Explanation: This answer shows minimal effort to understand the company and the industry. It lacks detail and doesn't demonstrate any connection between the company's values and the job seeker's skills. Avoid this answer if possible.
I did some research on your company's website and I really appreciate how much you emphasize customer satisfaction. Your company offers not just software, but also service and support to ensure that your clients have a seamless experience. I also read about your recent expansion efforts into new regions of the country and the revenue growth that has resulted. As for the industry, I know that it is a rapidly growing sector with increasing demand for digital solutions that streamline business processes.
Explanation: This answer shows the interviewee understands the company's core values, goals, and recent achievements. It also demonstrates knowledge of the industry and its current trends. The answer is specific, well researched, and shows enthusiasm for the company.
Your company is a leader in the industry, known for its cutting edge technology, innovative solutions, and outstanding customer service. You stand out because unlike many other companies in the industry, you focus on providing customized solutions to each client rather than relying on a one-size-fits-all approach. I also read about your company's commitment to social responsibility, including your sustainability initiatives and charitable contributions to various causes. As for the industry, I know that it is evolving rapidly, with new technological advances emerging every year, and a growing need for companies to adapt their offerings to meet changing customer demands.
Explanation: This answer shows a deep understanding of the company's values and strengths, as well as a broader understanding of the industry trends and challenges. It highlights the interviewee's research skills, attention to detail, and ability to connect the company's mission to their personal values and skills.