How To Write an Effective Cover Letter for a Copywriter (With Examples)

flat art illustration of a Copywriter


As a copywriter applying for remote jobs, your cover letter can make or break your chances of success. Your cover letter is your opportunity to grab the employer’s attention, showcase your skills and experience, and convince them that you are the right fit for the job. In this blog post, we will discuss how to write an effective cover letter for a copywriter, focusing on what to include and how to format it.

  1. Research the company:
  2. Before you start writing your cover letter, research the company and the job you are applying for. Look for information such as the company’s mission statement, their core values, and the type of client they serve. This information will help you tailor your cover letter, ensuring that it aligns with the company’s goals and values.

  3. Start with a strong opening:
  4. Your opening paragraph should grab the employer’s attention and make them want to read on. Start with a strong and engaging sentence that highlights your passion for copywriting and the job you are applying for.

  5. Showcase your skills:
  6. The next paragraph should focus on your skills and experience. Highlight specific examples of past work or achievements that demonstrate your copywriting skills. Make sure to mention any specialized skills, such as SEO expertise or experience with a particular industry.

  7. Explain why you’re the right fit:
  8. Your cover letter should explain why you are the best fit for the job. This means highlighting how your skills and experience align with the company’s goals and values. You should also indicate why you want to work for the company specifically, rather than just any remote job.

  9. End with a call to action:
  10. Your final paragraph should end with a call to action, inviting the employer to contact you for an interview or more information. Make sure to thank the employer for considering your application and express your enthusiasm for the opportunity.


Writing an effective cover letter for a copywriter takes time and effort but can make all the difference. By researching the company, starting with a strong opening, showcasing your skills, explaining why you’re the right fit, and ending with a call to action, you can create a compelling cover letter that stands out from the competition. In our next blog post, we will discuss how to format your cover letter for maximum impact.

Example Cover Letters

Example #1

Dear [Hiring Manager's Name],

I was thrilled to see the opening for a copywriter at [Company Name]. As a creative writer with experience in crafting engaging copy for various brands, I believe I would be a great fit for the role.

I have experience writing copy for both print and digital mediums, creating content for websites, email marketing campaigns, social media, and advertising. Additionally, I have experience collaborating with designers and marketing teams to ensure the tone and message of the copy aligns with the overall brand strategy.

[Personalized information about the company - this could be about the company's mission, recent projects, or values.]

I am excited about the opportunity to bring my skills and creativity to [Company Name] and help the team create impactful content. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.


[Your Name]

Example #2

Dear [Hiring Manager's Name],

I am thrilled to be applying for the Copywriter position at [Company Name]. As a passionate writer with over [Number of Years] years of experience in crafting compelling copy, I am confident in my ability to bring a unique perspective to the team.

After researching [Company Name]'s mission, values, and previous work, I believe my creative skills and dedication to producing high-quality content align well with the company's goals. Throughout my career, I have honed my ability to write in various styles and tones while consistently delivering work on time.

I am particularly impressed with [Company Name]'s recent project on [Specific Project]. I would be excited to contribute to similar endeavors by bringing my experience and creativity to the table.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Best regards,

[Your Name]

Example #3

Dear [Hiring Manager's Name],

I am very excited to apply for the copywriter position at [Company Name]. As a passionate writer with experience in creating engaging content for various industries, I believe I am a great fit for your team.

After researching [Company Name], I'm impressed by the unique and innovative approach you take to solve problems in your clients' industries. Being part of a team that leads the market in creativity, strategy and implementation is a huge motivator for me.

I have experience writing copy for several mediums such as websites, social media, newsletters and direct-mail campaigns. I'm skilled in developing content that engages audiences and delivers the right messaging that aligns with your company objectives. I believe I could bring a lot of value to your team.

Thank you for your time and consideration. I look forward to discussing the possibility of joining your team.


[Your Name]


Writing an effective cover letter for a Copywriter job can be challenging, but with these tips in mind, you can make a great first impression with potential employers. Remember to customize your cover letter to the company and job description, highlight your relevant experience and skills, and keep it concise and informative.

One of your next steps should be to prepare a great CV. You can find more advice on this on our CV preparation guide.

If you are looking for remote Copywriting jobs, be sure to check out our dedicated page for remote Copywriting jobs.

After submitting your application, it's time to prepare for interviews. Be ready to discuss your experience in detail and highlight your skills and achievements. Good luck on your job search!

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various copywriter specializations, including SEO copywriting, Advertising copywriting, Social media copywriting, Email marketing copywriting, and Technical copywriting.

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