10 Keyword Research and Analysis Interview Questions and Answers for seo marketers

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1. Can you explain your experience with conducting keyword research and analysis?

During my time at my previous company, I was tasked with conducting keyword research and analysis for our website as a way to improve our SEO efforts. I began by using various tools such as Google Keyword Planner, Ahrefs, and SEMrush to identify relevant keywords and potential search volume. From there, I organized the data into spreadsheets and analyzed which keywords would be the most beneficial to target based on their search volume, competition, and relevancy to our industry.

One particular success for me was when I identified a long-tail keyword related to our industry that had a high search volume but low competition. By optimizing our content around that keyword, we were able to rank on the first page of Google for that phrase within a few months. This led to a significant increase in organic traffic and conversions for our website.

  1. In another instance, I conducted a thorough analysis of our competitors' keywords and found that they were not targeting a specific keyword that had a high search volume and low competition. By optimizing our content around that keyword, we were able to surpass our competitors in search rankings for that term and gain a larger share of traffic for that particular topic. This resulted in a 20% increase in overall organic traffic to our website.
  2. I also conducted ongoing keyword research and analysis to identify new trends and opportunities within our industry. This allowed us to stay ahead of the curve and consistently produce relevant content that appealed to our target audience. As a result, we were able to maintain a high level of organic traffic and conversions while our competitors struggled to keep up.

Overall, my experience with conducting keyword research and analysis has been successful in increasing organic traffic and improving SEO efforts for my previous company. I believe that my skills in this area would be a valuable asset to any remote team looking to improve their online presence and drive more targeted traffic to their website.

2. What tools do you use for keyword research and analysis?

When it comes to keyword research and analysis, I use a variety of tools to ensure comprehensive results. Some of the essential tools in my arsenal include:

  1. Google Keyword Planner: This free tool from Google provides valuable insights into search volume and keyword competition, making it an excellent starting point for any keyword research project. In a recent project, I used Google Keyword Planner to identify high-volume, low-competition keywords in the finance niche. These keywords resulted in a 20% increase in organic search traffic within three months.
  2. Ahrefs: As a paid tool, Ahrefs offers a comprehensive keyword research suite. Besides providing data on keyword volume and competition, it also includes useful features like keyword difficulty score, keyword ideas, and related keywords. In a recent project, I used Ahrefs to identify a set of long-tail keywords for an eCommerce website. These keywords had a lower search volume but resulted in a 40% increase in click-through-rate (CTR).
  3. SEMrush: Another paid tool, SEMrush provides insights into keyword trends, keyword difficulty, and competitor analysis. In a recent project, I used SEMrush to identify and analyze competitor keywords for a SaaS company. This analysis resulted in the identification of gaps in the competitor’s content strategy, which allowed our client to create a more targeted content plan resulting in a 30% increase in website traffic.
  4. Google Analytics: While not specifically a keyword research tool, Google Analytics provides valuable insights into how your website visitors are finding your content. By analyzing the organic search traffic to the website, I can identify the top-performing keywords and prioritize those in my keyword research strategy. In a recent project, I used Google Analytics to identify the top-performing keywords for a blog, resulting in a 25% increase in organic search traffic within six months.

Overall, my experience with these tools has shown that a combination of both free and paid tools is necessary to achieve the most comprehensive results. By using these tools, I’ve been able to identify high-performing keywords, increase organic search traffic, and stay ahead of my competitors.

3. How do you determine which keywords are most relevant to a particular business or industry?

When determining the most relevant keywords for a particular industry, I follow a thorough research and analysis process. Here are the steps I usually take:

  1. Identify the core topics: I start by researching the industry and understanding the core topics that are relevant to it. For example, if I am working with a clothing brand, the core topics might be fashion, textile, design, and so on.
  2. Brainstorm seed keywords: Once I have identified the core topics, I brainstorm seed keywords that are relevant to each topic. For instance, for the "fashion" topic, seed keywords might include "clothing," "apparel," "fashion trends," "fashion brands," and so on.
  3. Use keyword research tools: I use keyword research tools such as SEMrush, Ahrefs, or Google Keyword Planner to get data on the search volume, competition, and other metrics for each seed keyword.
  4. Analyze the competition: I also research the top competitors in the industry and analyze the keywords they are ranking for. This gives me insights into the keywords that are likely to drive traffic and conversions.
  5. Select the relevant keywords: Based on the data and analysis, I select a list of relevant keywords that are likely to drive organic traffic to the website.

For example, I recently used this process for a fashion brand that wanted to rank for more keywords in the United States. After analyzing the core topics, seed keywords, and competition, I identified several low-competition keywords that had high search volume. Once we optimized the website for those keywords, the brand saw a 25% increase in organic traffic and a 15% increase in revenue within the first quarter.

4. What is your process for identifying and prioritizing target keywords?

One of my main priorities when conducting keyword research is to identify keywords that will provide the greatest return on investment for the website. To do this, I follow a structured process that involves the following steps:

  1. Understand the website’s target audience: By understanding the website’s target audience, I can get a better idea of the types of keywords they are using to search for a product, service, or topic the website covers.
  2. Conduct keyword research: Using a variety of keyword research tools, I conduct keyword research to identify relevant, high-volume, low-competition keywords. This helps me understand what people are searching for and how to target them.
  3. Analyze competition: I analyze the keywords being used by competitors in order to identify gaps in their strategy and find opportunities to create content that is more relevant and informative than theirs.
  4. Review search engine rankings: By reviewing search engine rankings for keywords, I can determine which keywords are bringing traffic to the website and prioritize them accordingly. I also examine the strength of the competition for each keyword in order to determine which keywords are worth targeting, and which ones may be too difficult to rank for.
  5. Create a keyword database: I create a database of keywords, organized by relevance and priority, that will best help the website meet its goals.

One example of how this process yielded results was with a client I worked with who owned a small e-commerce store. Through keyword research, I identified a group of long-tail keywords that were highly relevant to their products but had low competition. Over the next few months, we created high-quality product descriptions and blog posts targeting these keywords. The result was a significant increase in organic traffic and a significant increase in sales.

5. Can you give an example of a successful keyword research project you have completed?

During my time at XYZ Company, I was tasked with conducting keyword research for a new product launch. I began by using various tools to identify relevant keywords and phrases related to our product. From there, I analyzed the search volume and competition for each keyword to determine which ones would be the most valuable to target.

  1. First, I identified 50 potential keywords related to our product.
  2. Next, I used a keyword research tool to determine the search volume and competition for each keyword.
  3. Based on this data, I narrowed down our list to the top 10 keywords with the highest search volume and the lowest competition.
  4. Using these keywords, I then optimized our product pages and blog articles, incorporating them into the titles, meta descriptions, and body copy.

The results of this project were impressive. Within the first month of implementing these keyword strategies, our organic search traffic increased by 45%. Additionally, we saw a 35% increase in conversions on our product pages, leading to a significant boost in revenue for the company.

Overall, this project taught me the power of keyword research and analysis when it comes to achieving business goals. It showed how a strategic approach to selecting and targeting keywords can make a huge impact on a company's bottom line.

6. How do you stay up-to-date with changes in search engine algorithms?

Search engine algorithms are constantly evolving and staying up-to-date is critical for success in keyword research and analysis. There are several ways I stay up-to-date with changes:

  1. Reading industry blogs: I regularly read blogs such as Moz, Search Engine Land, and Search Engine Journal to keep up with the latest news and trends in the industry.
  2. Attending conferences: I attend industry conferences such as Pubcon and BrightonSEO, where I can learn from industry experts and network with other professionals.
  3. Using tools: I use SEO tools such as SEMrush and Ahrefs, which provide insights into changes in rankings, backlinks, and search engine algorithms.
  4. Monitoring website analytics: I regularly monitor website analytics to see if changes in search engine algorithms have had an impact on website traffic or rankings.

By utilizing these methods, I am able to stay up-to-date with changes in search engine algorithms and can adjust keyword research and analysis strategies accordingly. For example, by using Ahrefs, I was able to identify a decrease in backlinks for a client's website after a Google algorithm update. I adjusted the keyword strategy to focus on topics related to the client's industry and saw an increase in organic traffic month over month.

7. What metrics do you track to measure the success of your keyword research efforts?

When it comes to measuring the success of my keyword research efforts, there are several metrics that I track:

  1. Search Volume: I use tools like Google Keyword Planner or Ahrefs to determine the monthly search volume of the keywords I've targeted. A higher search volume tends to indicate a greater potential for traffic and leads.
  2. Click-Through-Rate: After implementing the selected keywords into content, I analyze the click-through-rate (CTR) to determine how compelling the content is for users. A higher CTR indicates successful content and relevancy to users.
  3. Keyword Ranking: Tracking how a website ranks for selected keywords overtime through software like SEMRush shows improvement or decline in visibility in search engine results pages. I consider this significant if my website or clients improve in rankings for their targeted keywords.
  4. Conversion Rate: Ultimately, the most important metric to track success is the conversion rate. I use Google Analytics to track the number of visitors who completed an action goal, such as filling out a form or making a purchase. An increase in the conversion rate indicates that the chosen keywords are attracting the right audience and creating real opportunities for ROI.

Using these metrics, I recently led a successful keyword research campaign for a client in the fashion industry. By identifying high volume but less competitive keywords, we increased their search engine visibility by 25%, leading to a higher CTR and 30% increase in conversion rate within the first quarter of optimization.

8. How do you incorporate keyword research into your overall SEO strategy?

At my current company, I incorporate keyword research into our overall SEO strategy by:

  1. Conducting a thorough analysis of our competitors' websites to see which keywords they are using and where we may be able to gain an advantage.
  2. Performing keyword research using tools such as Google Keyword Planner, SEMrush, and Ahrefs to identify which keywords have high search volume and low competition.
  3. Organizing the keywords into groups based on their relevancy and intent.
  4. Developing a content strategy that incorporates these keywords naturally into our website pages, blog articles, and other content.
  5. Updating and optimizing existing content on a regular basis to ensure it is still relevant and ranking well for the targeted keywords.
  6. Monitoring our keyword rankings and website traffic to see if our strategy is working and making adjustments as necessary.

By using this approach, we have seen a significant increase in organic website traffic, with a 30% increase in overall traffic and a 50% increase in traffic from targeted keywords within the first six months of implementation.

9. How would you approach optimizing a website's existing content for target keywords?


  1. Conduct a thorough keyword research to identify the primary and secondary target keywords for the website.
  2. Review the website content and identify the pages that need optimization for the target keywords.
  3. Optimize the website's meta tags (title, description, and keywords) to include the target keywords.
  4. Include the target keywords in the website's header tags (H1, H2, H3) in a natural and meaningful way.
  5. Optimize the website's body content to include the target keywords in a natural and contextual way.
  6. Create internal links within the website using the target keywords as anchor text.
  7. Create external links from relevant websites back to the optimized pages on the website. This will improve the website's authority and ranking for the target keywords.
  8. Regularly track and monitor the website's ranking for the target keywords using tools like Google Analytics and SEMrush.
  9. Continuously update and improve the content to ensure it is relevant, informative, and engaging for the target audience.
  10. Analyze the website's performance and make data-driven decisions to improve the ranking and visibility of the website for the target keywords. For instance, I worked on a client's website and optimized their content for target keywords, and the result was a 30% increase in organic traffic within the first 3 months of implementation.

10. Can you walk me through your process for identifying and resolving keyword cannibalization?

My process for identifying and resolving keyword cannibalization involves four main steps:

  1. Identify the issue: The first step is to identify which pages are competing for the same keywords within the website. I use SEMrush or Ahrefs to track which pages are ranking for certain keywords.
  2. Review Content: Once I have identified the competing pages, I review the content of each page to understand the focus of the content and which keywords are used. I use Google Search Console and Google Analytics to understand the click-through rate and traffic of each page.
  3. Select the best performing page: Based on the review, I select the page that is performing the best in terms of traffic, click-through rate, and conversion rate. I then compare the cannibalized page(s) to the selected page in terms of content, backlinks, and keyword usage to understand why the problem occurred.
  4. Resolve the issue: Finally, I either merge the pages or adjust the content of the cannibalized page to focus on different keywords or topics that the selected page is not covering. By doing so, I ensure that each page has a clear focus and a unique set of target keywords, which drives relevant traffic and conversions to the website.

As a result of using this process, I have been able to resolve several instances of keyword cannibalization for clients, which has led to an increase in rankings, organic traffic, and ultimately, more revenue for their businesses.


Congratulations on completing our insightful guide on 10 Keyword Research and Analysis interview questions and answers in 2023. Now that you are well-prepared for your job interview as an SEO Marketer, the next steps to securing your dream job are to ensure your cover letter and CV are impressive. Crafting a cover letter that stands out can be challenging, but our guide on writing a winning cover letter can provide helpful tips and examples. Similarly, writing a resume/CV that highlights your relevant skills and experience is crucial to getting noticed by potential employers. Check out our guide on writing a compelling resume for SEO Marketers for useful insights. If you're on the lookout for a new remote job as an SEO Marketer, make sure to browse our Remote SEO Marketer job board. We constantly update our job listings with new opportunities that might be perfect for you. Best of luck!

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