10 Instagram Marketing Interview Questions and Answers for social media managers

flat art illustration of a social media manager

1. What metrics do you use to measure the success of your Instagram campaigns?

As an experienced Instagram marketer, I believe that measuring the success of a campaign is pivotal in determining its effectiveness. Therefore, I use several metrics to track and quantify the impact of my Instagram campaigns:

  1. Engagement rate - this metric is important because it shows how well your content resonates with your audience. A higher engagement rate indicates that your content is well received and could lead to a better brand image. In my previous campaign for a beauty brand, I achieved an engagement rate of 7.5%, which resulted in a 30% increase in sales.

  2. Impressions - this metric shows the number of times your post has been seen by Instagram users. A high number of impressions could indicate that the content you're creating is relevant to your target audience. In a campaign that I ran for a fashion brand, I achieved over 1 million impressions over a 4-week period.

  3. Click-through rate (CTR) - this metric shows the percentage of people who clicked on a link in your bio or a CTA in your post. CTR is a good indication of the effectiveness of your Instagram campaign's call-to-action. In a campaign I ran for a travel brand, I achieved a CTR of 12%, resulting in a 20% increase in website traffic.

  4. Conversions - this metric refers to the number of people who actually purchase or take action as a result of your campaign. Conversions are the ultimate goal of any marketing campaign, and I believe that Instagram is an excellent platform for achieving this. In a campaign that I ran for a tech brand, I achieved a 15% conversion rate, which resulted in a 50% increase in sales.

Overall, I believe that a combination of these metrics provides an accurate picture of the effectiveness of your Instagram campaigns. By using these metrics, I can determine which areas of a campaign are successful and which may need improvement in the future.

2. What kind of content do you think resonates best with our audience on Instagram?

Based on my research and analysis of your Instagram account, it seems that your audience engages best with visually appealing content that is relevant and informative. This includes high-quality photos and videos that showcase your products or services in a creative way, as well as behind-the-scenes peeks into your brand's culture and processes.

  1. One type of content that has performed well is "how-to" posts, such as tutorials or step-by-step guides related to your industry. For example, a fashion brand could create a post on "5 Ways to Style a Scarf" or a fitness brand could share a workout routine.
  2. User-generated content, such as reposts of customer photos featuring your product or service, is also effective in building engagement and social proof.
  3. Interactive content, such as polls or Q&A sessions, can also increase engagement and build a stronger connection with your audience.

Additionally, I noticed that incorporating hashtags in your posts can increase discoverability and reach a wider audience. According to a study by Sprout Social, posts with at least one hashtag received an average 12.6% more engagement than those without.

Overall, by creating visually appealing, informative and engaging content that is relevant to your industry and audience interests, your Instagram account can continue to grow and foster a loyal following.

3. How do you stay up-to-date with the latest Instagram features and updates?

As a social media marketer, staying up-to-date with the latest Instagram features and updates is crucial to achieving success on the platform. There are several ways I stay on top of the latest trends and changes:

  1. I follow Instagram's official blog, where they regularly share updates and announcements about new features and changes to the platform.
  2. I attend industry conferences and webinars about social media and digital marketing, where experts share insights and best practices for using Instagram.
  3. I participate in online communities and groups, such as Facebook groups or subreddits, focused on Instagram marketing. These communities provide a space to ask questions, share ideas, and stay informed on the latest news.
  4. I constantly test new features and updates on my own Instagram accounts and analyze the results to see how they can be leveraged for my clients. For example, when Instagram introduced the "swipe up" feature for Instagram Stories, I tested it on my personal account and saw a 20% increase in website clicks compared to previous calls-to-action.
  5. I also follow thought leaders in the industry, such as Gary Vaynerchuk and Neil Patel, who regularly share insights and strategies for using Instagram.

Overall, staying up-to-date with the latest Instagram features and updates requires a combination of actively seeking out information, participating in industry communities, and testing new features in real time. By staying informed and adapting quickly to changes, I'm able to create effective Instagram marketing strategies that deliver results for my clients.

4. Can you walk me through your approach to creating an Instagram marketing strategy?

My approach to creating an Instagram marketing strategy involves understanding the audience, setting clear objectives, and measuring success. Firstly, I research the demographics of the target audience to determine the best approach to engage with them. This includes analyzing age, gender, interests, and location to ensure that the content resonates with the target audience.

  1. Next, I set clear objectives that are in line with the overall business goals. For example, if the goal is to increase sales, then the Instagram marketing strategy should focus on creating content that will drive engagement and ultimately lead to sales. I ensure that the objectives are specific, measurable, attainable, relevant, and time-bound to provide a clear path towards success.
  2. Once the objectives are set, I create a content calendar that outlines the type of content that will be posted on Instagram. I ensure that the content is diverse and caters to the interests of the target audience. This includes using a mix of images, videos, and stories to keep the audience engaged.
  3. I also pay attention to the frequency of posting to ensure that the content doesn't become repetitive or too frequent. I usually test this by starting with a few posts per week and gradually increasing the frequency based on performance metrics.
  4. Finally, I measure the success of the Instagram marketing strategy by tracking the engagement rate, follower growth, website traffic, and conversion rates. This provides me with valuable insights on what works and what doesn't work so that I can refine the strategy further. For example, in my last Instagram campaign, I was able to increase the engagement rate by 20%, follower growth by 15%, website traffic by 10%, and conversion rates by 5%. This was achieved by following the steps outlined above and making data-driven decisions.

Overall, my approach to creating an Instagram marketing strategy is grounded in audience research, clear objectives, diverse content, and data-driven decision-making. I believe that this approach is essential in achieving success on Instagram and delivering measurable results.

5. What do you think sets our brand apart on Instagram compared to our competitors?

From my research, I can confidently say that your brand's unique approach to Instagram sets you apart from your competitors. Unlike many others in the industry, you consistently use user-generated content as a key component of your Instagram strategy. This strategy has led to a 20% increase in engagement rates compared to your competitors who do not use user-generated content.

  1. Additionally, your brand uses video content frequently and effectively. This has resulted in a 25% increase in video views and a 10% increase in shares compared to your competitors who primarily use static images.
  2. Your brand also maintains a consistent and visually appealing aesthetic on Instagram. This has, in turn, led to a 15% increase in followers quarter over quarter.
  3. Lastly, your Instagram strategy takes advantage of new features and updates quickly, showcasing a willingness to adapt and stay ahead of the curve. This has led to a 30% increase in reach compared to your competitors who are slower to adopt new features.

Overall, your brand's focus on user-generated content, video content, consistent branding, and willingness to adapt sets you apart on Instagram and is a huge asset in achieving your marketing goals.

6. Have you ever dealt with negative comments or a PR crisis on Instagram? If so, how did you handle it?

How I Handled Negative Comments and a PR Crisis on Instagram

Yes, I have dealt with negative comments and a PR crisis on Instagram before. At my previous company, we launched a new product that received mixed reviews from customers on Instagram.

  1. The first step I took was to monitor the comments closely and respond to them in a timely and professional manner. I acknowledged their feedback and reassured them that we were working to make improvements to the product based on their comments.
  2. Next, I spoke with our customer support team to gain more insight into specific issues and concerns that were being raised repeatedly on Instagram. I compiled this information into a report and shared it with our product development team to guide future updates.
  3. Furthermore, I created a social media statement addressing the common issues that customers raised about our product, explaining the measures we were taking. This statement was posted on our website and shared on Instagram with a link to the blog post.
  4. I monitored our Instagram account and the level of engagement before, during and after the crisis was resolved. We saw an increase in post engagements and follower growth after our quarterly improvements were posted. It demonstrated how we considered feedback from customers and were continually improving our product for them.

Throughout the crisis, I remained calm, professional and empathized with our customers' concerns. The result was a more engaged community, higher product satisfaction, and a positive improvement to our product's behavior.

If there were other steps someone suggests, feel free to share. I believe being open to other ideas is essential when it comes to problem-solving concerning social media marketing.

7. Can you tell me about a particularly successful Instagram marketing campaign you've managed?

During my time at XYZ Company, I managed an Instagram marketing campaign for our client, a beauty brand. Our goal was to increase engagement and drive sales through the brand's Instagram account.

  1. We started by conducting market research and identifying the target audience.
  2. Then, we created a content strategy that included a mix of user-generated content, product shots, and influencer collaborations.
  3. We also implemented a hashtag campaign to encourage user-generated content and increase brand awareness.

Our campaign was highly successful, with engagement rates increasing by 70% compared to the previous quarter. We also saw a 40% increase in website traffic from Instagram and a 25% increase in sales.

  • One of the most successful aspects of the campaign was the influencer collaborations. We partnered with three influencers with a combined following of 1.5 million, and each of their posts generated an average of 10,000 likes and 500 comments.
  • The hashtag campaign was also highly effective. We created a branded hashtag that users could use when sharing photos of the brand's products. In just one month, the hashtag was used in over 1,000 posts, generating over 500,000 impressions.

Overall, this campaign was a great success for the brand, and it was exciting to see the impact that a well-executed Instagram marketing strategy can have on engagement, website traffic, and sales.

8. How do you approach working with influencers and brand ambassadors on Instagram?

When it comes to working with influencers and brand ambassadors on Instagram, I believe in building strong relationships and creating mutually beneficial partnerships. Here's an example of a successful collaboration:

  1. We identified a micro-influencer (2K followers) in our niche who had a highly engaged audience and a genuine interest in our brand.
  2. We reached out to her with a personalized message and proposal for a sponsored post and a discount code for her followers.
  3. We also provided her with high-quality images and captions that aligned with her brand and her followers' interests.
  4. The post generated a 12% engagement rate (likes + comments) and resulted in 42 sales within the first week, with a total revenue of $2,100.
  5. We thanked the influencer with a personalized message and a discount code to use on our website, which she shared with her followers on her Instagram Story and resulted in an additional 10 sales.

Overall, I believe in finding the right influencers and brand ambassadors who authentically align with our values and mission, and creating unique and valuable content that resonates with their audience. By building strong relationships and tracking the success of each partnership, we can continuously improve our Instagram marketing strategy and drive real results for our brand.

9. Can you give an example of how you've used Instagram's advertising capabilities to drive business results?

As a digital marketer, I believe that Instagram's advertising capabilities can bring excellent results if used correctly. In my previous role as a social media specialist for an e-commerce company, I created an Instagram ad campaign targeting a specific demographic based on interests, locations, and behaviors. The goals were to increase sales and engagement.

  1. I designed a series of visually appealing ad creatives featuring the product, and I made sure to include a clear call-to-action in the captions.
  2. I set up a combination of both automatic and manual bids to maximize reach, conversions, and minimize costs.
  3. I monitored the campaign closely to track its performance, and I adjusted my strategy accordingly, making use of Instagram's A/B testing capabilities to determine which ad formats, designs, and targeting methods would have the highest click-through rates.
  4. After three weeks of running the campaign, we achieved a 30% increase in website traffic, which led to a 25% boost in sales, resulting in a revenue of $50,000. Additionally, the campaign generated a significant amount of engagement, with an average of 1,000 likes and 500 comments per post.

In conclusion, I am experienced in optimizing Instagram ad campaigns to drive business results and have a proven track record of success. I believe that the key to success is having a strategical approach, thorough analysis, and constant optimization.

10. How do you measure the impact of your Instagram campaigns on brand awareness and customer engagement?

At XYZ Company, we measure the impact of our Instagram campaigns on brand awareness and customer engagement through various metrics such as:

  1. Impressions and Reach: We track the number of impressions and reach of our Instagram posts to see how many people are viewing our content. For example, in our last campaign, we reached over 1 million people and had 10 million impressions.
  2. Engagement Rate: We calculate the engagement rate by dividing the total number of likes, comments and shares by the total number of impressions. In our previous campaign, we had an engagement rate of 3%, which is significantly above the industry average of 1.96% according to Hubspot.
  3. Follower growth: We track the growth of our follower count during and after the campaign to understand if our content is resonating with our target audience. In our previous campaign, we saw a 10% increase in our follower count.
  4. Brand mentions: We monitor the number of times our brand is mentioned on Instagram with tools such as Hootsuite and Brandwatch. In our last campaign, we had over 500 brand mentions which indicate the positive impact of our campaign among our audience.
  5. Website Traffic: Lastly, we track the website traffic from our Instagram account using Google Analytics. In our previous campaign, we had a 25% increase in website traffic directly from our Instagram account

By analyzing these metrics, we gain insights into the effectiveness of our campaigns and its impact on our brand awareness and customer engagement.


Congratulations on preparing for your next interview as a social media manager! The next step in landing your dream job is to showcase your skills in a well-crafted cover letter (check out our guide here). You should also have an impressive CV ready to go (our guide can help you with that too). And don't forget to utilize Remote Rocketship's job board to search for your next remote social media management position (visit our job board here). Best of luck on your job search!

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