Lifecycle Marketing Manager

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Clarius Mobile Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

🏥 Healthcare

🧬 Biotechnology

💰 $6.3M Venture Round on 2018-05

Manufacturing • Healthcare • Biotechnology

Clarius Mobile Health is on a mission to make accurate, easy-to-use, and affordable ultrasound tools available to all medical professionals. The company specializes in handheld wireless ultrasound scanners that connect to iOS and Android devices, providing high-resolution ultrasound images typically associated with larger, more expensive systems. Since introducing its first portable scanner in 2016, Clarius has enabled over half a million scans performed by 20,000 users across more than 50 countries, with its latest product, the Clarius HD, currently available in Canada, the United States, and Europe.

📋 Description

• Own and continuously optimize Clarius’ pre-sale nurture strategy and programs • Build lifecycle journeys based on specialty, customer profile, intent, behavior, geography, and buying stage • Develop triggered, re-engagement, and database activation campaigns • Identify prospect stalling points and improve conversion and funnel progression using Sales and customer insights • Own the annual, quarterly, and monthly email calendar • Lead campaigns end-to-end, including audience definition, briefing, messaging, copy, creative direction, launch, measurement, and optimization • Build scalable email processes and reusable campaign formats • Evaluate emerging lifecycle channels, including SMS • Partner with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance • Develop integrated campaigns across email, content, webinars, events, product launches, Sales outreach, paid media, and other channels • Lead campaign orchestration for Account-Based Marketing programs • Build event and webinar acquisition and follow-up programs • Own content and editorial calendars • Write Clarius blog content and repurpose content across email, nurture, webinars, events, social, and Sales follow-up • Translate complex clinical and technical information into customer-focused messaging • Partner with Creative on email and campaign asset design and customer experience • Build post-purchase marketing communications with Customer Experience • Develop campaigns supporting feature awareness, product adoption, education, and resources • Support product and feature launches for existing customers • Build programs for expansion, upsell, and upgrades • Establish continuous testing across nurture, email, content, customer marketing, and campaigns • Measure engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to improve performance

🎯 Requirements

• 4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing • Exceptional copywriting and editing skills • Hands-on experience owning email and lifecycle campaigns from strategy through execution, testing, and optimization • Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys • Experience marketing across email, content, webinars, events, product launches, and Sales activation • Exposure to both product and SaaS offerings • Strong understanding of content strategy, email design, UX, and conversion principles • Experience briefing or directing creative • Experience with Marketo or a similar marketing automation platform • Strong analytical, organizational, and project management skills • Ability to manage multiple audiences, campaigns, calendars, and stakeholders • Comfortable building processes and bringing structure to a fast-moving environment • Ability to use AI tools for ideation, content development, analysis, and execution • Healthcare, medical devices, or ultrasound experience is nice to have • Experience marketing to highly specialized professional audiences is nice to have • B2B SaaS background with customer marketing at scale is nice to have

🏖️ Benefits

• Flexible hours • Comprehensive benefits package available from the first day • Paid volunteer days during working hours • Professional Development Program with financial support for programs, seminars, conferences, and courses