Senior Lifecycle Marketing Manager

🔥 19 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 CA$160.3k - CA$229k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

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Docker, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

☁️ SaaS

💰 $105M Series C on 2022-03

Consulting • SaaS

Docker, Inc is a company that simplifies the lives of developers by tackling the complexity of app development. They offer tools that allow developers to bring their ideas to life through containerization and orchestration, making the development process easier and more efficient. Docker's products, including Docker Desktop and Docker Hub, are widely adopted by millions of developers worldwide, enhancing workflows and providing an integrated development pipeline.

📋 Description

• Own and build lifecycle campaigns across Docker's Container and AI Platform products for end users and admins • Create email and in-product messaging programs, including for Sandboxes and AI Governance • Design and run large-scale programmatic sends to a user base in the tens of millions • Build and operate automated first-touch flows for PQLs and inbound leads • Stand up automated renewal outreach with renewals stakeholders • Partner with data and growth engineering to obtain and validate usage signals • Manage suppression lists and contact governance rules • Execute pre-send QA and live proofs, monitor launches, and troubleshoot broken data syncs • Translate technical product usage and adoption signals into useful developer- and admin-focused messaging • Turn priorities into a sequenced build queue and roadmap • Coordinate design and agency partners • Own program naming, tracking, and reporting • Report directly to the VP of PLG and collaborate with the lifecycle marketing lead • In the first 30 days, audit existing programs and tooling and calibrate the roadmap • In the first 90 days, ship an owned campaign, contribute to renewal automation, and establish reporting • Within one year, own a mature lifecycle program set, prove measurable impact, and help scale the function

🎯 Requirements

• Background specifically in lifecycle marketing, ideally within a PLG or self-serve motion • Track record of owning campaigns end to end: strategy, build, QA, and send • Experience shipping programs that moved activation, retention, or renewal conversion metrics • Hands-on experience building in Marketo or an equivalent marketing automation platform • Experience with audience builds, program/campaign setup, suppressions, contact governance, pre-send QA, live proofs, and launch monitoring • Ability to validate record-level data and targeting logic with data teams • Ability to translate technical products or raw usage signals into credible messaging for developers or admins • Familiarity with developer ecosystems, cloud infrastructure, or complex multi-product software platforms • Senior-level judgment and independent ownership as an individual contributor • Ability to collaborate with marketing, sales, data, design, agency, BDR, and renewals partners • SQL writing is a plus, not a requirement • Docker does not offer visa sponsorship for this role

🏖️ Benefits

• Remote-first work from home • Flexible schedule • Generous PTO • Quarterly Whaleness Days • End-of-year Whaleness break • Home office support • Technology stipend equivalent to US$100 net per month • Annual learning and development stipend for conferences, courses, certifications, and continued learning • 16 weeks of paid parental leave after six months of employment • Equity for all full-time employees • Medical benefits • Retirement benefits • Paid holidays • Docker swag