Marketing Automation Manager

🔥 17 hours ago

🇨🇦 Canada – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Build and launch multichannel campaigns in Braze across email, push, and in-app messaging • Implement personalization, dynamic content, and behavioral targeting • Own campaign QA, testing, and accurate, on-time deployment • Support localization and coordinated campaign delivery as needed • Manage customer events, attributes, event properties, and data logic used in lifecycle automation • Validate data accuracy, event tracking, and trigger functionality • Troubleshoot data and integration issues with Data, Product, and Engineering teams • Monitor journey health, audience flows, and delivery performance • Maintain frequency caps, suppression rules, and cross-journey coordination • Identify and resolve execution risks to protect customer experience and reliability • Configure A/B tests, control groups, and experiment variants with accurate audience allocation • Ensure test setup, tracking, and measurement align with experiment requirements • Monitor experiment integrity, flag anomalies, and support optimization • Develop reusable templates, journey frameworks, and documentation • Improve automation efficiency, reliability, and operational processes • Establish and maintain automation standards and best practices • Partner with Lifecycle Marketing Managers, Creative, Analytics, Data, Product, and Engineering teams • Provide technical guidance, identify dependencies, and recommend practical solutions • Manage competing priorities while maintaining execution quality

🎯 Requirements

• 4+ years of experience in marketing automation, CRM operations, or related roles • Hands-on experience building automated journeys in Braze or similar platforms • Strong understanding of customer data, events, attributes, segmentation, personalization, and journey logic • Experience troubleshooting data, targeting, trigger, and integration issues • Experience implementing A/B tests, control groups, and experiment measurement • Strong knowledge of journey governance, QA, suppression rules, and frequency capping • Strong organizational, problem-solving, and cross-functional collaboration skills • Must be eligible to work without sponsorship • Must be based in Canada

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Robust wellness benefits, including an annual wellness stipend • 3 weeks of vacation to start • A paid volunteer day of your choosing • 2 floating holidays to celebrate anything of significance to you • Employee Stock Purchase Program • Registered Retirement Savings Plan (RRSP) with 4% company match

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