Marketing Operations Manager

🔥 13 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 12%

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Versaterm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Versaterm is a global public safety solutions company dedicated to helping agencies transform their organizations through an integrated ecosystem that enhances community and public safety. The company offers a range of services focused on improving workflows for efficient and effective operations, better service delivery, and more just outcomes. Versaterm's solutions encompass community engagement, field response and reporting, emergency call handling, records and evidence management, forensic analysis, justice and resolution, and responder health and wellness. By integrating technology across these areas, Versaterm supports public safety agencies in optimizing their operations and improving community interactions and safety outcomes.

📋 Description

• Run Marketo as the core marketing automation platform and act as its power user and platform owner • Optimize the marketing technology stack, data governance, and campaign execution • Own CaPDB end to end, including data standards, quality, refresh cadence, documentation, and completeness reporting • Define completeness standards for strategic accounts and maintain weekly Salesforce completeness reports • Partner with Revenue Operations and Salesforce Administration on field cleanup, picklists, vendor mapping, duplicate accounts, and data loads • Plan and run data enrichment programs with vendors, outsourced calling partners, Gong, sales representatives, and automated data sources • Maintain renewal and competitive account intelligence so campaigns can be timed to contract end dates • Support Product Marketing and Growth Marketing with segmented lists for competitor, renewal, and product-gap campaigns • Design and implement lead scoring, routing, and lifecycle stage definitions in Marketo and Salesforce • Maintain SLA compliance across MQL, SAL, and SQL handoffs and identify funnel bottlenecks and conversion gaps • Keep the Marketo-Salesforce synchronization reliable and collaborate on system enhancements and scalable architecture • Evaluate tools and platforms for account-based marketing, campaign automation, and customer engagement • Ensure marketing data quality, campaign attribution, and lead-source tracking accuracy • Partner with Analytics on dashboards measuring pipeline contribution, channel ROI, marketing effectiveness, CaPDB coverage, and influenced pipeline • Support data audits, segmentation strategies, and compliance reporting • Define campaign operations best practices, templates, and workflows; conduct QA testing for outbound marketing programs • Train and support campaign managers and content marketers • Lead cross-functional projects such as technology rollouts, compliance updates, and operational audits • Develop documentation and training resources, including the CaPDB playbook • Monitor KPIs, drive continuous improvement, and coordinate project ownership and delivery • Provide day-to-day guidance, informal coaching, feedback, and support to junior team members

🎯 Requirements

• Bachelor's degree or diploma in Marketing, Business or a related field, or equivalent combination of education and experience • Minimum 5 years of experience in marketing operations, demand generation or revenue operations roles within a B2B SaaS or technology environment • Prior experience providing mentorship, guidance or informal leadership • Advanced proficiency with Salesforce CRM, including custom objects, reports, dashboards, data loads, and field and picklist management • Advanced proficiency with Marketo, including programs, smart lists, scoring, tokens, and the Marketo-Salesforce sync • Proven experience owning data quality, including defining standards, measuring completeness, cleaning and deduplicating records, and getting other teams to maintain data • Experience managing outside vendors or outsourced data programs, including scoping, quality checks, and performance review • Strong understanding of lead management processes, funnel metrics, and campaign attribution models • Experience with data management, reporting, and visualization tools such as Tableau, Power BI, or Salesforce dashboards • Proven ability to manage complex projects and cross-functional initiatives with multiple stakeholders, including Sales leadership and Revenue Operations • Analytical and detail-oriented mindset with a focus on process improvement and operational excellence • Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights • Experience providing informal mentorship, guidance, or onboarding support to junior team members or peers • Comfortable offering feedback, sharing best practices, and helping coordinate work across team members • Experience in account-based marketing (ABM) and revenue attribution frameworks is an asset • Experience with competitive intelligence, public sector or public safety technology markets, or contract and renewal data is an asset • Must be legally authorized to work in Canada • Must successfully obtain and maintain a Reliability security clearance from the Government of Canada • Obtaining and maintaining all required security clearances is a condition of employment

🏖️ Benefits

• Comprehensive benefits offering • Variable compensation such as incentive plans or discretionary performance bonuses may be available for some roles • Accommodations available upon request throughout all stages of the recruitment process • Barrier-free workplace

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