Senior Marketing Manager

🕒 September 26

🇨🇦 Canada – Remote

💵 $163k - $172k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 45 days.
• Jobs at this company usually fill in 39 days.

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Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Develop and gain executive alignment of the Canada marketing strategy • Execute the marketing strategy as the single DRI with cross-functional teams and agencies • Own Canada brand partnerships and agency relationships • Support existing partnerships and recommend new opportunities • Provide consumer, category, and competitive insights to inform Canadian brand and business growth • Own the Canadian influencer program and produce local content in partnership with media and agency teams • Ensure campaigns and content for Canadian consumers are accurate, culturally relevant, and on brand • Apply localization expertise across owned and paid content • Track the Canada monthly marketing budget accurately and on time • Report to the Director, Consumer Growth & Partnerships Marketing

🎯 Requirements

• 10+ years of progressive experience in brand marketing and integrated campaign marketing • Preferably experience within a US-based consumer tech company navigating Canada as a distinct market • Ability to develop marketing strategy and translate business goals into compelling brand narratives and breakthrough campaigns • Deep fluency in brand and campaign marketing mechanics, including strategic and creative briefs, channel and agency partnerships, execution, and measurement • Strong written and verbal communication skills • Comfortable presenting and defending strategy to VP and C-suite stakeholders • Deep understanding of Canadian culture and market nuance, including regional differences and experience reaching consumers in Quebec • Ability to build consensus and lead diverse cross-functional teams • Bachelor's Degree or equivalent practical experience • Familiarity with Québécois culture and bilingual English/French are preferred

🏖️ Benefits

• Flexible work location: home, office, or favorite coffee shop • Regular in-person events • New hire equity grant • Annual refresh equity grants • Market-competitive compensation and benefits

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