Demand Generation Manager

Job not on LinkedIn

🔥 1 hour ago

🇨🇦 Canada – Remote

💵 CA$100k - CA$130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Loopio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-03

Consulting • Healthcare • Marketing

Loopio is a leading provider of RFP (Request for Proposal) software, designed to streamline and enhance the proposal management process for businesses. The platform leverages powerful AI capabilities to automate response workflows, manage content, ensure data security, and integrate seamlessly with existing CRM systems like Salesforce. Loopio supports teams in creating accurate, timely proposals, security questionnaires (SQ), and due diligence questionnaires (DDQ), facilitating collaboration and improving efficiency across industries such as software, healthcare, and financial services. Trusted by over 1,500 companies, Loopio is recognized for its innovative approach to content management and superior customer support, rated highly by users on platforms like G2. By offering tools for content automation and a secure library, Loopio helps teams respond faster and with greater accuracy, ultimately winning more business.

📋 Description

• Design and execute ABM programs targeting named strategic and enterprise accounts • Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging • Coordinate multi-channel ABM plays including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social • Own email marketing strategy including lead scoring, segmentation, nurture streams, and lifecycle reporting • Plan and launch integrated demand generation campaigns across paid, email, webinars, content syndication, and organic channels • Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths • Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates • Partner with Sales on ICP, lead qualification, handoffs, and feedback loops • Collaborate with Content, Sales, and subject matter experts to create funnel-stage assets • Test and optimize channel mix, messaging, and campaign structure using performance data • Analyze campaign and funnel performance and deliver recommendations to leadership • Own and report on MQLs, SQLs, pipeline contribution, cost per lead, and ROI

🎯 Requirements

• 4-7+ years in B2B marketing • Direct experience running both ABM programs and broader demand generation campaigns • Proficiency with marketing automation and CRM platforms, including Salesforce, HubSpot, Hockeystack, and BI tools • Strong understanding of funnel metrics including MQL, SQL, pipeline, velocity, ROI, and attribution models • Experience partnering with Sales and SDR teams on account targeting and outbound alignment • Strong project management skills and ability to manage multiple concurrent campaigns • Analytical mindset and ability to translate data into campaign optimizations • Strong written and verbal communication skills and comfort presenting results to leadership • Experience in a B2B SaaS or technology company is an asset • Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset • Background in paid media such as LinkedIn Ads, Google Ads, Capterra, or Reddit, or content syndication vendors, is an asset • Must be legally authorized to work in Canada without employer sponsorship • Must be based in an Ontario or British Columbia hub, within a 300 km radius of Toronto or Vancouver, or willing to relocate to an eligible Canadian hub

🏖️ Benefits

• Equity • Ongoing feedback and regular 1-on-1s through Lattice • Dedicated professional mastery allowance • Health and wellness benefits starting day 1 • MacBook laptop • Monthly phone and internet subsidy • Work-from-home budget • Flexible co-working locations in Ontario and British Columbia • Townhalls, AMA sessions, and company celebrations • Four Employee Resource Groups • Award-winning workplace • Remote-first flexible work environment • Equal opportunity employer and accommodation support