Content Manager, Social Media

🔥 13 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Develop creative, research-based content including short videos, graphics, memes, and copy • Translate complex research findings into engaging, platform-appropriate formats • Write and produce newsletters, nurture sequences, and campaign emails • Develop sales enablement content and campaign creative as needed • Storyboard and script original content across platforms, focusing on LinkedIn and emerging social trends • Ensure content aligns with brand voice, quality standards, and campaign objectives • Set and evolve social media strategy, including platform focus, content pillars, and cadence • Equip internal stakeholders with social-ready content for employee advocacy and thought leadership • Partner with the social media team to schedule, post, monitor, and report on social media performance • Partner with the production team on video editing and production support by providing creative direction, scripts, and briefs • Manage content pipelines, timelines, and resources • Collaborate with research, marketing, and design teams to ensure messaging is accurate, impactful, and timely

🎯 Requirements

• 5+ years in journalism, communications, or content marketing • Experience finding compelling stories in complex B2B subject matter • Experience turning research or data into engaging, platform-native content • Strong writing skills across social, email, and longer-form content • Comfortable managing multiple channels and a high volume of content • Experience briefing or partnering with a video/production team is a plus • Excellent communication and storytelling skills • Strong organizational and project management abilities; able to juggle competing priorities • Analytical mindset; able to interpret performance data and optimize accordingly • Collaborative, adaptable, and proactive team player with a keen eye for detail • Bilingual proficiency in French, Spanish or German is preferred

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Accommodation available to applicants throughout the recruitment and hiring process upon request