Senior Paid Media Strategist, Meta, Google

Job not on LinkedIn

🔥 5 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $4k - $5.5k / month

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MVR Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

MVR Digital is a full-service performance growth marketing agency that partners with direct-to-consumer and eCommerce brands. They specialize in paid media, creative strategy, email marketing, landing pages/CRO, and data & analytics (including attribution), helping beauty, fashion, wellness, and lifestyle companies scale through measurement-led, outcome-focused campaigns. Built for complexity, the agency emphasizes sustainable systems, high client retention, and data-driven creative to drive DTC growth from launch to scale.

📋 Description

• Own Meta and Google strategy and daily execution across client accounts, including build, structure, budget pacing, testing, and scaling • Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets • Run Meta Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality • Manage Google Search, Shopping, Performance Max, and YouTube campaigns, including asset groups, exclusions, signal inputs, and new customer acquisition settings • Own Merchant Center and feed health end to end, diagnosing disapprovals, feed gaps, and Shopify sync issues • Develop and defend positions on branded spend and incrementality with clients • Allocate budget between Meta and Google when both platforms claim the same conversions • Lead structured creative testing, brief creative, critique deliverables, and connect creative performance to platform decisions • Support TikTok and other channels where they affect client accounts • Lead the paid media portion of client calls, explain performance, make recommendations, and push back when requests do not serve the client • Run 3 to 4 client accounts with $100K+ monthly combined Meta and Google spend

🎯 Requirements

• 5+ years of hands-on paid media experience at an agency or high-growth brand • Deep expertise in at least one of Meta or Google, with proven, hands-on ownership of the other • Personally run both Meta and Google campaigns, not merely supervised them • Personally owned $100K+ monthly budgets with documented efficiency gains and meaningful spend on each platform • Strong Meta fundamentals: Advantage+, CBO, signal quality, and CAPI • Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting • DTC or e-commerce ownership experience • Premium or luxury AOV experience is a strong differentiator • Fluency with GA4, Looker Studio, Shopify, and attribution • Fluent, confident English and strong client communication • Comfortable managing multiple accounts in a fast-moving remote environment • Based in the US or Canada • Availability for overlap with US time zones for client calls

🏖️ Benefits

• Paid time off • Paid company holidays • Flexible Fridays • Remote-first collaboration • Quarterly bonus opportunities