Senior Director Product Marketing – Competitive, Sales Enablement

🔥 19 hours ago

🇨🇦 Canada – Remote

💵 $137k - $197k / year

⏰ Full Time

🟠 Senior

📊 Sales Operations

👻 Ghost score 0%

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Ping Identity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $35M Series F - Ping Identity on 2014-09

Consulting • Healthcare • Logistics

Ping Identity is a leading provider of identity and access management (IAM) solutions, delivering secure, scalable, and flexible identity services for enterprises and large organizations. The company offers cloud and on-premises platforms (including PingOne and Helix AI-powered capabilities) to manage authentication, access, orchestration, fraud prevention, and decentralized identity across customers, employees, and third parties. Ping Identity focuses on reducing fraud, improving user experiences, and supporting complex deployment needs for sectors like government, financial services, healthcare, retail, and media.

📋 Description

• Lead the development of competitive intelligence programs and sales enablement tools. • Create competitive insights, including beat-the-competition presentations, battlecards, analyst research responses, and responses to major vendor product introductions. • Develop a sales playbook strategy aligned with Ping’s product strategy and market differentiation. • Analyze competitors’ products, pricing, messaging, and go-to-market strategies. • Develop and maintain competitive selling presentations, battlecards, win/loss insights, and executive briefing content. • Partner with Product, Marketing, Sales, Sales Operations, and Analyst Relations to synthesize market trends and threats. • Build and maintain modular playbooks tailored to buyer personas, verticals, and use cases. • Collaborate with Sales Enablement on training and reinforcement programs. • Ensure competitive insights are actionable with Product and Solutions Marketing, Field Enablement, and Sales Leadership. • Measure playbook adoption and impact on pipeline and win rates with Demand Generation and Sales/Revenue Operations. • Manage competitive intelligence platforms and enablement solutions such as Crayon, Seismic, and Highspot. • Lead, mentor, and grow a team of competitive and market intelligence professionals.

🎯 Requirements

• BA/BS or equivalent industry experience required. • 15+ years product marketing, competitive intelligence, and/or sales enablement experience in a cybersecurity, IT operations, or networking company. • Previous experience in a lead role with responsibilities for sales playbook development and training. • Familiarity with identity access management. • Strong collaboration skills with demonstrated ability to partner with diverse stakeholders. • Strong ability to influence and work cross-functionally. • Results-oriented leadership experience with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives. • Knowledge of adjacent technologies including SASE/SSE, endpoint security, SIEM, and EDR is a plus. • Understanding of agentic AI is a plus.

🏖️ Benefits

• Flexible, collaborative work environment • Employee Resource Groups • Regular company and team bonding events • Competitive benefits and perks • Global volunteering and community initiatives • Generous PTO & Holiday Schedule • Parental Leave • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations)