Marketing Specialist, B2B

Job not on LinkedIn

🔥 4 minutes ago

🇨🇦 Canada – Remote

💵 $55k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Postmedia Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📣 Marketing

📱 Media

Marketing • Media

Postmedia Solutions is the commercial marketing and advertising arm of Postmedia that helps brands reach audiences across Postmedia’s national and local news network. It offers full-service digital and print advertising solutions — including programmatic, DOOH, digital audio, sponsored content, SEO/SEM, website development, conversion-focused performance campaigns, and the Postmedia Ad Manager (P. A. M. ) — and leverages proprietary first-party data and audience targeting to drive awareness, engagement, and measurable conversion for advertisers.

📋 Description

• Support the execution of marketing strategies for Postmedia’s SMB and National Agency business • Distribute content across Postmedia websites, social media platforms, newsletters, and other owned channels • Transform blog posts and long-form content into social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials • Develop and manage social media strategies and posting schedules • Create and publish social media content supporting awareness, engagement, lead generation, and sales enablement • Build lead magnets such as guides, checklists, tip sheets, one-pagers, and downloadable resources • Create and update website pages and landing pages for marketing campaigns, product priorities, and sales initiatives • Optimize website and landing page content for clarity, accuracy, and conversion • Partner with Sales on campaign needs, client priorities, and market opportunities • Apply SEO/AEO/GEO best practices • Support content calendars and ensure brand and tone alignment • Track, measure, and report campaign, content, website, landing page, and social media performance • Identify opportunities to improve content distribution, audience engagement, and lead generation • Work with HubSpot, SEMRush, social publishing tools, and WordPress

🎯 Requirements

• 3+ years’ experience in marketing, digital marketing, social media, content marketing, or a related field • Experience supporting B2B marketing campaigns, preferably in media, advertising, digital marketing, or agency environments • Strong writing, editing, proofreading, and content adaptation skills • Experience creating social media content and managing social posting schedules • Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets • Ability to turn long-form content into multiple short-form assets for different channels and audiences • Self-starter attitude with excellent time management and project prioritization skills • Strong attention to detail and ability to manage multiple priorities in a fast-paced environment • Comfortable working with creative, sales, and cross-functional teams • Customer-centric with a solid understanding of analytics and campaign performance • Ability to work with AI platforms and marketing technology tools