Marketing Specialist, B2B

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $55k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Postmedia Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📣 Marketing

📱 Media

Marketing • Media

Postmedia Solutions is the commercial marketing and advertising services division of Postmedia, one of Canada’s largest news networks. It helps brands reach audiences through a mix of print and digital channels — including programmatic advertising, sponsored content, SEO/SEM, social media, digital audio, DOOH, video, and website development — and operates the Postmedia Ad Manager (P. A. M. ) platform and proprietary first-party data for targeting and performance campaigns. The business emphasizes audience-driven, measurable campaigns across Postmedia’s national and local news brands, offering both awareness and performance-focused solutions for advertisers. Postmedia Solutions positions itself as a full-service partner for advertisers seeking reach within Canadian communities via trusted news environments.

📋 Description

• Support the execution of marketing strategies for Postmedia’s SMB and National Agency business • Distribute content across Postmedia websites, social media platforms, newsletters, and other owned channels • Transform blog posts and long-form content into social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials • Develop and manage social media strategy and posting schedules • Create and publish social media content supporting awareness, engagement, lead generation, and sales enablement • Build lead magnets such as guides, checklists, tip sheets, one-pagers, and other downloadable resources • Create and update website pages and landing pages for marketing campaigns, product priorities, and sales initiatives • Optimize website and landing page content for clarity, accuracy, and conversion • Partner with Sales to understand campaign needs, client priorities, and market opportunities • Apply SEO/AEO/GEO best practices to website, landing page, and campaign content • Support content calendars and ensure marketing content is on brand and appropriate for target audiences • Track, measure, and report campaign, content, website, landing page, and social media performance • Identify opportunities to improve content distribution, audience engagement, and lead generation • Work within HubSpot, SEMRush, social publishing tools, and WordPress

🎯 Requirements

• 3+ years’ experience in marketing, digital marketing, social media, content marketing, or a related field • Experience supporting B2B marketing campaigns, preferably in media, advertising, digital marketing, or agency environments • Strong writing, editing, proofreading, and content adaptation skills • Experience creating social media content and managing social posting schedules • Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets • Ability to turn long-form content into multiple short-form assets for different channels and audiences • Self-starter attitude with excellent time management and project prioritization skills • Strong attention to detail and ability to manage multiple priorities in a fast-paced environment • Comfortable working with creative, sales, and cross-functional teams • Customer-centric with a solid understanding of analytics and campaign performance • Ability to work with AI platforms and marketing technology tools