Director, Product Marketing

🔥 0 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $168k - $231k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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StackAdapt

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

📣 Marketing

☁️ SaaS

📱 Media

💰 $235M Private Equity Round - StackAdapt on 2025-02

Marketing • SaaS • Media

StackAdapt is an AI-powered programmatic marketing platform and demand-side platform (DSP) that helps advertisers, agencies, and brands plan, execute, and optimize multi-channel digital advertising campaigns. The platform uses machine learning and first‑party data to provide advanced audience targeting, contextual and location-based targeting, creative optimization, and real-time campaign analytics across channels like connected TV, display, native, video, audio, in-game, digital out-of-home, and email. StackAdapt offers enterprise-grade solutions, client services, an API, and tools for creatives and reporting to support full-funnel advertising at scale.

📋 Description

• Drive product marketing strategy in collaboration with product, revenue, marketing and executive teams • Own product messaging, positioning, value propositions and differentiators • Accelerate AI adoption and enablement across the organization • Build go-to-market processes for new products, solutions and features • Understand the programmatic industry, market trends, jobs to be done, client pain points, usage and buying behavior, and partner ecosystem • Identify market opportunities and connect customer needs to StackAdapt’s product offerings • Partner with the VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets • Provide input into product roadmap, strategy and pricing using market and customer research, analyst interactions and competitive findings • Support the team in setting clear goals and key results and ensure progress is communicated across the company • Build, develop and manage a world-class team of product marketers

🎯 Requirements

• Proven product marketing leadership experience having built and scaled world-class product marketing teams • Experience scaling launch processes and go-to-market (GTM) motions • Experience supporting revenue teams to drive growth and personally owning ambitious revenue targets • Prior leadership and working experience in ad tech and martech • Deep expertise in digital advertising, data, B2B, and marketing automation solutions • Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling • At least 7 years of experience in a people leadership position • Candidates must be located in Canada or the United States

🏖️ Benefits

• Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! • Additional compensation may include annual bonuses, commissions, and equity awards • Inclusive and accessible recruitment process accommodations available upon request

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