Google Ads Media Buyer, Growth Strategist

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 20 open roles for a team of 13.
• No salary listed.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts as strategist, buyer, and direct client contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate and manage brand and non-brand advertising as distinct businesses • Analyze PMax performance and distinguish branded from incremental volume • Audit Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Own the whole funnel, including Feed and Merchant Center, Search, Shopping, PMax, Demand Gen, YouTube, landing pages, and conversion tracking • Make decisions based on incremental NC-CPA and NC-ROAS, including geo holdouts and attribution analysis

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and implemented changes • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working approach; current use of Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively • Ability to work US Eastern business hours for client calls • Willingness to take ownership across the full account and funnel • Bonus: experience building or operating a Shopify store or running Meta at spend • Bing experience is a nice to have

🏖️ Benefits

• Remote work with the ability to live anywhere worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google advertising is run across the agency • Potential for long-term employment after the first 30 days based on performance

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