Senior Demand Generation Specialist

Job not on LinkedIn

🔥 22 minutes ago

🇨🇦 Canada – Remote

💵 $105k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 43 days.

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Understand and optimize the marketing funnel, including lead sources, bottlenecks, and improvement priorities • Manage paid advertising with the agency partner, allocate the budget, and define tests • Hold the agency accountable for pipeline, not clicks • Build and test outbound approaches alongside inbound marketing • Improve Workleap’s visibility on Google and in LLM responses with the SEO partner • Convert traffic into pipeline • Optimize website conversion through metrics and continuous testing on key pages • Define the channel mix in Q1 and reassess it each quarter • Present a budget allocation recommendation during the weekly business review and report on changes • Automate weekly funnel reports, agency reports, and page diagnostics using AI • Report to the Head of Marketing as part of a growing marketing team • Collaborate with the Content Lead, RevOps, Sales, and the broader organization

🎯 Requirements

• Fluency in English is required • 5+ years of experience in growth, demand, or performance marketing at a B2B SaaS company with a sales team • Experience managing paid advertising budgets of $50K or more per month • Demonstrated success growing an inbound pipeline and testing outbound approaches, supported by data • Ability to distinguish excellent copy from acceptable copy and write ads or landing pages • Experience managing advertising and SEO agencies • Sufficient SEO knowledge to provide direction to a specialist • A perspective on the impact of AI on search • Experience with B2B website conversion, including landing pages, forms, and testing • Proficiency in analytics, particularly GA4, HubSpot, or equivalent tools • Ability to build your own reports and use AI tools such as Claude • Ability to make decisions with imperfect data and communicate results clearly • Experience in HR technology, serving an SMB customer base, or working with a free-tool or trial-based product is an asset

🏖️ Benefits

• LTIP, providing participation in Workleap’s long-term growth • RRSP • Family group insurance • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to the Montreal offices • In-person gatherings twice a year • Claude available to everyone

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