Senior Demand Generation Manager

Job not on LinkedIn

🔥 18 minutes ago

🇨🇦 Canada – Remote

💵 $105k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Own qualified pipeline generation for new business • Analyze the funnel to identify lead sources, stalls and priorities for improvement • Run paid marketing with an agency partner, allocating budget and defining tests • Build and test outbound plays alongside inbound programs • Improve Workleap's visibility on Google and in AI-generated answers across LLMs with the SEO partner • Optimize website conversion through page metrics and continuous testing • Set the channel mix in the first quarter and review it quarterly • Present recommendations on budget allocation and report on performance in weekly business reviews • Use AI to automate weekly funnel numbers, agency reports and page diagnostics • Report to the Head of Marketing • Collaborate with the content lead, RevOps, Sales and teams across the organization

🎯 Requirements

• 5+ years in growth, demand or performance marketing at a B2B SaaS company with a sales team • Accountability for paid budgets of $50K+ a month • Experience growing inbound pipeline and testing outbound plays, with measurable results • Ability to distinguish great copy from fine copy and write ads or landing pages • Experience managing agencies • Enough SEO knowledge to steer a specialist and a point of view on AI's impact on search • Hands-on conversion work on a B2B site, including landing pages, forms and tests • Analytics experience with GA4, HubSpot or similar • Ability to build reports and use AI tools such as Claude • Ability to make decisions with incomplete data and clearly explain outcomes • English is required • Nice to have: HR tech experience, an SMB audience, or a free tool or trial motion

🏖️ Benefits

• LTIP program, share in Workleap's long-term growth • RRSP • Family health insurance • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to our Montreal office • In-person gathering twice a year • Claude access, for everyone

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