Google Ads Media Buyer – Growth Strategist

🔥 1 minute ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 34 days.
• 20 open roles for a team of 13.
• No salary listed.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end, with monthly budgets from $5k to well into six figures • Serve as strategist, media buyer, account manager, and direct client point of contact • Present results, plans, and reasoning to clients and defend strategic decisions • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits for clients • Separate brand and non-brand performance and manage them as distinct businesses • Analyze PMax performance and distinguish branded from incremental volume • Audit and control Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other assets needed by accounts • Use attribution methods including NC-CPA, NC-ROAS, geo holdouts, and incrementality testing

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific optimization changes • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native approach; already using Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back with clients, and raise problems early • Ability to work US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend • Ability to own strategy, buying, client communication, auditing, tracking, feeds, landing pages, scripts, and reporting end to end

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and significant autonomy from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Remote work and worldwide hiring • Flexible schedule; no time clock, judged on output • Client calls during US Eastern business hours, with the rest of the day flexible

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