Google Ads Media Buyer – Growth Strategist

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5k to well into six figures • Own client relationships, present results and plans, explain reasoning, and answer for account performance • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand performance and optimize them appropriately • Analyze incremental performance, including NC-CPA, NC-ROAS, geo holdouts, and brand-search tests • Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and Performance Max delivery • Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Communicate directly with clients and own account outcomes end to end

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and specific optimization changes • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; must already use Claude or an equivalent working tool • Ability to build and ship landing pages using Claude or an equivalent tool • Native or near-native English communication skills • Ability to explain strategy clearly, present to clients, sell ideas, push back, and proactively raise problems • Ability to work US Eastern business hours for client calls • Bing experience is a nice to have • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefits

• Remote work with worldwide hiring • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Build scalable frameworks