Senior Paid Search Manager

🕒 August 21

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Atomic - Remote Jobs

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Atomic - Remote Jobs is a recruitment platform that connects tech professionals in Latin America and Canada with remote career opportunities at startups and established companies worldwide. It operates a remote job board and offers personalized candidate support and matching, focusing on roles in engineering, design, marketing, and operations while emphasizing transparency, long-term career fit, and remote-first work arrangements.

📋 Description

• Lead Paid Search strategy and execution primarily across Google Ads, with additional platforms as relevant • Own strategy, performance, and optimization of paid search campaigns across a portfolio of education-focused clients • Develop and optimize keyword strategies based on search intent, audience behavior, and partner goals • Build and manage campaigns, ad groups, keywords, match types, negative keywords, bidding strategies, and budgets • Write and optimize search ad copy aligned with user intent, messaging, and conversion goals • Monitor campaign performance, budget pacing, and metrics including CTR, CPC, conversion rate, CPA, and ROAS • Analyze search queries, keyword performance, and conversion data to identify optimization opportunities • Execute ongoing testing across keywords, bids, ad copy, landing pages, and campaign structures • Translate performance data into insights and strategic recommendations for partners and internal teams • Collaborate with Analytics and Account Services teams on conversion tracking and reporting • Stay current on Google Ads updates, automation, bidding technologies, and evolving search behavior • Mentor team members and help shape the agency’s broader Paid Media vision • Participate in cross-functional and leadership interviews during the hiring process

🎯 Requirements

• 4+ years of hands-on Paid Search experience, ideally in an agency or multi-account environment • Strong expertise in Google Ads, including keyword research, bidding strategies, campaign structure, search queries, and optimization • Proven experience managing performance-focused campaigns with meaningful budgets • Strong understanding of search intent and ability to translate it into keyword and campaign strategies • Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, or other conversion-focused goals • Strong analytical skills and comfort working with large amounts of campaign and performance data • Ability to diagnose performance changes and turn insights into clear optimization actions • Experience with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics/tracking platforms • Strong client-facing and presentation skills, with ability to explain technical performance clearly to non-technical stakeholders • Excellent organizational skills and ability to manage multiple accounts and priorities simultaneously • Strong written and spoken English communication skills • Bonus: experience working with higher education, universities, or nonprofit organizations • Bonus: familiarity with student recruitment and enrollment marketing • Bonus: experience managing campaigns across multiple search engines or additional paid media channels • Bonus: experience with forecasting, media planning, and budget pacing • Bonus: knowledge of Performance Max, Demand Gen, or emerging Google Ads products • Bonus: experience mentoring junior Paid Search team members • Bonus: familiarity with CRM data and offline conversion tracking

🏖️ Benefits

• Fully remote work environment • Competitive compensation based on experience and scope • Opportunity to work on mission-driven campaigns that directly impact education and student growth • Collaborative, high-performance culture focused on innovation, service, and continuous improvement • Strong opportunities for leadership growth and strategic ownership