Paid Search Strategist, DTC eCommerce

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage budgets ranging from $5k/month to well into six figures per month • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand activity as separate businesses and report them separately • Analyze Performance Max to distinguish branded from incremental volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offer, AOV, landing page, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Optimize toward NC-CPA and NC-ROAS and use geo holdouts to assess incrementality

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific changes made • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively • Ability to work US Eastern business hours for client calls • Bing experience is a nice to have • Experience building or operating a Shopify store or running Meta at spend is a bonus

🏖️ Benefits

• Remote work; can live anywhere worldwide • Flexible schedule; no time clock • High autonomy and trust from day one • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Work on real DTC and eCommerce brands with substantial budgets • Aggressive testing and rapid learning • Build scalable frameworks