Growth Marketing Manager, B2B SaaS

🔥 1 minute ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Veem

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💼 Consulting

📦 Logistics

💳 Fintech

💰 $31M Series unknown on 2020-10

Consulting • Logistics • Fintech

Veem is a fintech payments platform that simplifies global payables and receivables for businesses. It provides multi-currency wallets, virtual bank accounts and virtual/virtual debit cards, supports bank transfers, card payments and checks, and offers features like mass pay, payment scheduling, invoice building, pay links, real-time payment tracking and accounting integrations. Veem exposes APIs and embedding options for partners, is licensed and security‑compliant, and targets businesses needing cross-border disbursements and collections across 100+ countries and 80+ currencies.

📋 Description

• Own growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion • Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels • Balance product-led growth with sales-assisted motions across customer segments • Identify funnel constraints and prioritize opportunities with the greatest revenue impact • Build and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs • Manage campaigns across Google Ads and LinkedIn Ads • Use ICP-based targeting and intent data to reach high-value accounts and buying groups • Develop programs for audiences across North America, Europe, and other international markets • Design and execute experiments across website, onboarding, lifecycle, and acquisition channels • Improve conversion across demos, trials, self-serve signups, and customer journeys • Build email, nurture, onboarding, reactivation, retention, and expansion programs • Partner with Product to improve activation, onboarding, and product-led growth motions • Partner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity • Improve MQL-to-SQL conversion and funnel alignment • Own growth reporting, attribution, forecasting, and performance optimization • Build dashboards tracking CAC, LTV, ROAS, conversion rates, pipeline contribution, revenue, and retention • Maintain measurement across marketing automation, CRM, analytics, and advertising systems • Manage marketing automation and AI-enabled workflows or agents • Identify AI opportunities for research, campaign execution, personalization, analysis, and operational efficiency • Support and develop marketing team members through priorities, feedback, and shared practices • Evaluate new channels, technologies, and growth strategies for scalable opportunities

🎯 Requirements

• 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing • Experience in fintech, payments, financial services, or cross-border payments • Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment • Proven record of generating qualified pipeline and revenue beyond top-of-funnel activity metrics • Strong understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages • Hands-on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social • Experience with funnel optimization, conversion-rate optimization, and structured experimentation • Experience building lifecycle, nurture, reactivation, retention, or expansion programs • Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting • Hands-on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms • Experience with analytics tools such as GA4, Mixpanel, SQL, or similar platforms • Experience using or managing AI-enabled tools, agents, or automated workflows • Strong cross-functional partnership skills, particularly with Sales and Product teams • Strategic but hands-on working style, with the ability to prioritize and execute in an ambiguous environment • Experience leading projects, mentoring colleagues, or managing and developing team members • Product-led growth or hybrid product-led and sales-assisted experience • Account-based marketing and ICP-based targeting expertise • 6sense or other intent-data platform experience • Experience optimizing demo, trial, or self-serve signup journeys • Campaign experience across Canada, the United States, Europe, or other international markets • Technical fluency with tracking, integrations, APIs, and growth tooling • Experience marketing global payments, virtual accounts, card products, or stablecoin-enabled financial services

🏖️ Benefits

• Bonus • Stock options • Health benefits • 3 weeks vacation • Remote work within Canada

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