Regional Marketing Manager

🕒 June 10

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10x Genomics

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🏥 Healthcare

🔬 Science

Biotechnology • Healthcare • Science

10x Genomics is a biotechnology company focused on advancing human health through a deeper understanding of biology at the cellular level. They provide innovative tools for single cell, spatial biology, and in situ analysis, enabling researchers to enhance their insights in fields such as oncology, immunology, and neuroscience. Their products, which include instruments, reagents, and software, are designed to help researchers visualize biological systems with high resolution, and have garnered significant recognition in the scientific community, being cited in over 3,000 publications.

📋 Description

• Regionalize, localize, and deploy core global marketing programs in Japan to meet or exceed district business objectives. • Translate global strategic plans into actionable regional tactical plans; select appropriate program tactics and manage all outbound aspects of new product launches. • Own the content reuse and localization process, ensuring all regional marketing aligns with core company messaging themes. • Collaborate with regional MarCom members to define event and digital strategies that drive demand, nurture leads, and expand the marketing funnel. • Act as the single point of contact between Japan regional channels and the global marketing team, delivering regional market intelligence and customer insights. • Maintain deep knowledge of key accounts, KOLs, and centers of excellence in Japan; educate global marketing on local regulatory and compliance requirements. • Share program resources across APAC and identify opportunities to reuse global and regional programs for the Japan market. • Work closely with both regional and global marketing teams to develop program metrics, effective tactics, and unified regional messaging. • Develop impactful sales tools and training materials to help regional sales teams and distributors achieve their goals. • Deliver new product training to the sales team and coordinate all cross-functional preparation for successful regional product launches. • Partner closely with district sales teams to improve the size and quality of marketing leads in Salesforce CRM and ensure pipeline goal achievement across the district. • Measure and evaluate the impact of marketing programs, track assigned spend, and establish local/regional operational processes and systems.

🎯 Requirements

• Requires a Bachelor's degree, or equivalent, in Biology, Molecular Biology, Biochemistry or related field • Extensive knowledge of Next Gen Sequencing or Spatial Biology markets, products & marketing channels in Japan • Multi-year experience in the Life Science industry, preferably in a regional marketing environment • Key competencies in marketing required: customer segmentation (i.e., needs assessments, profiles, personas, buying journeys), marketing program development and execution, program evaluation (metric framework) • Knowledge of sales pipeline and how to positively impact funnel conversion rates • Excellent analytical and problem-solving skills, combined with strong business judgment and an ability to present analysis in a clear and compelling manner • An independent self-starter who operates with a high degree of autonomy, able to pivot quickly; adaptive, can effectively operate/deal with ambiguity • Highly organized individual who can meet challenging deadlines in a fast-paced environment and able to collaborate across multiple disciplines • Demonstrated communication excellence, with excellent Japanese & English communication skills (written / oral / presentation) to effectively engage with both local stakeholders and global teams.

🏖️ Benefits

• Travel required, expected to be up to 50% of the time