Head of Marketing

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2070 Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

💰 Seed Round on 2023-06

Healthcare Insurance

2070 Health is India's first venture studio dedicated to building patient-centric healthcare companies from the ground up. By combining innovative ideas, exceptional founders, and a robust innovation platform, 2070 Health aims to transform the healthcare landscape. It supports new ventures by conducting thorough diligence on impactful healthcare concepts, assembling teams, launching companies, and scaling them using its innovation platform. The studio focuses on creating meaningful healthcare companies that address large, unmet needs within the sector, with the goal of revolutionizing healthcare delivery in India. Some of its ventures include BabyMD, Elevate Now, and Nivaan Care, which provide specialized healthcare services such as pediatric care, weight loss programs, and pain management clinics.

📋 Description

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and also do the work in the early stage. • Work closely with the CCO on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline. • Focus primarily on the US behavioral-health market and communicate fluently with American healthcare professionals. • Produce engaging one-pagers, case studies, pitch decks, and campaigns that generate qualified leads. • Lead the function that scales all marketing programs and initiatives.

🎯 Requirements

• 8+ years in product marketing for B2B SaaS — you have positioned and launched products for enterprise/business buyers. • Experience managing at least one direct report — this is a people-management role from day one. • Demand generation / campaign-led growth ownership — you've designed and run programs that generate pipeline, not just collateral. • Demonstrated ability to operate both strategically and executionally — you set direction and you do the work. • Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data. • Experience running or contributing to PR & media relations — building brand narrative beyond owned channels. • Experience with conference and event marketing (healthcare preferred) — booth strategy, lead capture, field marketing. • Experience marketing to US healthcare buyers (providers, practices, health systems) — you understand the buyer journey and clinical decision-making. • Excellent writing — compelling, concise, clinically relevant copy. *(Please include a writing sample with your application.)* • Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals. • Strong command of English — clear written briefs, positioning docs, and campaign plans; excellent async communication.

🏖️ Benefits

• Remote work throughout India • Equipment allowance • Locally recognized holidays (India) • Flexible paid time off • Direct access to commercial and clinical leadership (CCO and Founder/CEO) • Opportunity to build and lead the marketing function from the ground up