321 The Agency
11 - 50 employees
📱 Media
Marketing • Media
321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.
Senior Paid Digital Media Manager
Job not on LinkedIn
🕒 March 11
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321 The Agency
11 - 50 employees
📱 Media
Marketing • Media
321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.
📋 Description
• Lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries • Own the full-funnel media strategy and execution—from awareness and consideration through quote generation, application completion, policy binding, and retention • Manage and mentor digital specialists, drive the paid media philosophy across the agency • Execute hands-on campaign setup, optimization, and management across all major paid digital platforms • Develop and execute high-volume lead-generation strategies focused on CPL (Cost Per Lead), CPQ (Cost Per Quote), CPA (Cost Per Acquisition), and ROAS targets • Monitor insurance industry trends, InsurTech innovations, competitive activity, and regulatory changes that impact media strategy • Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions • Collaborate with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies
🎯 Requirements
• 7+ years of experience in strategic digital media planning and hands-on paid advertising execution , preferably in an agency environment • 3+ years of direct experience managing paid media campaigns for insurance products (home insurance, auto insurance, personal lines) or financial services required • Proven track record of successful lead generation and customer acquisition campaigns for insurance brands • Deep understanding of insurance sales funnels, quote generation optimization, and policy conversion strategies • Experience managing paid media for business services industries including roofing, legal services, real estate, healthcare, or home services highly valued • Demonstrated success managing substantial monthly media budgets ($50K+ per month across multiple clients) • Expert-level proficiency in Google Ads with proven success across Search, Display, Performance Max, and YouTube campaigns • Advanced Meta advertising expertise with demonstrated results across Facebook and Instagram • Strong experience with LinkedIn Campaign Manager, programmatic display, and emerging paid channels • Hands-on experience with landing page optimization, conversion rate optimization (CRO), and funnel testing • Working knowledge of CRM platforms (HubSpot, High Level, Salesforce Marketing Cloud) and marketing automation • Deep understanding of customer lifecycle marketing and full-funnel integration strategies • Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking implementation • Experience with data visualization and reporting tools (Looker Studio, Power BI, Tableau, or similar) • Strong analytical skills with ability to interpret complex data sets and translate insights into actionable strategies • Understanding of multi-touch attribution modeling and customer journey analysis • Knowledge of insurance industry metrics, benchmarks, and performance standards • Familiarity with insurance advertising compliance requirements and regulated industry marketing • Experience managing and developing team members in a fast-paced environment • Ability to prioritize, multi-task, solve problems effectively, and remain professional and constructive in all situations • Strong organizational and communication skills with ability to present complex information clearly to clients and stakeholders • Track record of project and client success with measurable business impact.
🏖️ Benefits
• Health, dental, and vision insurance • 401K after one year of employment • 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years] • 3 Sick/Mental Health Days • 8 Hours Volunteer Time • Additional PTO at holiday and management discretion • Paid parental leave • Professional development opportunities • Leadership training opportunities and career advancement pathways • A collaborative, creative, and ambitious team environment
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