Senior Account Manager, SEM

Job not on LinkedIn

August 24

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $85k - $100k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

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Accelerated Digital Media

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ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience.

11 - 50 employees

📋 Description

• Develop and execute SEM strategies in line with client objectives. • Conduct keyword research and competitive analysis. • Create and manage campaign budgets and forecasts. • Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs. • Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter. • Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. • Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others. • Write and optimize ad copy for maximum click-through rates (CTR). • Set up and optimize landing pages for conversion rate optimization (CRO). • Implement A/B tests and other optimization strategies. • Monitor and analyze campaign performance using various analytics tools. • Generate regular reports to track KPIs and campaign effectiveness. • Maintain regular communication with clients to understand their business goals and objectives. • Present campaign results, insights, and recommendations to clients. • Address client queries and concerns promptly. • Lead and mentor a team of SEM Account Managers. • Delegate tasks, set performance goals, and provide guidance. • Conduct team meetings and training sessions.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred). • Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management. • Certification in Google Ads and other relevant digital advertising platforms • Marketing Agency experience required. • Strong analytical skills and proficiency in data analysis tools. • Excellent communication and presentation skills. • Leadership and team management experience. • Proficiency in SEO (Search Engine Optimization) is a plus. • Familiarity with web analytics tools like Google Analytics.

🏖️ Benefits

• 90% company sponsorship for health, dental, and vision • 401K with employer match program through Human Interest • Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks) • We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities • We offer a competitive salary and performance-based bonuses • We invest in our team by empowering new ideas and providing opportunities for continuous professional development • We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent. • We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies