Product Marketing Manager

🕒 May 7

🇺🇸 United States – Remote

💵 $142.5k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Acorns

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints. • Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications. • Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language. • Evergreen Content & Adoption: Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers. • AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables. • Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption.

🎯 Requirements

• 3–5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred). • Strong communication and storytelling skills, with the ability to translate technical features into clear customer value. • Proficiency in using AI tools to support messaging development, content creation, or research synthesis. • Proven ability to synthesize customer insights into actionable marketing recommendations. • Experience developing customer-facing marketing assets and supporting evergreen content systems. • Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimistic about the potential of societal change.

🏖️ Benefits

• Competitive salary and stock options • A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.