Performance Marketing Director

🕒 April 9

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Airalo

WebsiteLinkedInAll Job Openings

51 - 200 employees

📡 Telecommunications

Telecommunications • Technology • Travel

Airalo is the world's first eSIM store that provides digital SIM cards (eSIMs) to travelers in over 200 countries and regions globally. The company offers an innovative solution to avoid high roaming charges by allowing users to purchase and activate eSIMs via its app, ensuring instant connectivity without the need for physical SIM cards. Airalo caters to various travelers by providing local, regional, and global eSIMs with transparent, prepaid pricing plans, supported by 24/7 customer service. The platform also supports partnership through APIs and offers incentives such as referral credits. Airalo represents a modern approach to global mobile connectivity, making it an essential tool for frequent travelers.

📋 Description

• Own how we deploy performance marketing spend across markets and channels • Manage and optimize a multi million dollar budget to drive revenue and customer growth within CAC and payback targets • Build a system that moves budget quickly toward what’s working and away from what isn’t • Set clear rules for when to scale, test, or pull back spend • Translate attribution data, MMM insights, and historical performance into real budget decisions • Design and run incrementality tests, including geo holdouts and channel experiments • Work with Data to run tests that lead to clear decisions, not just directional insights • Define the role of each channel across the funnel and identify where each one actually works • Identify scaling opportunities, inefficiencies, and saturation points across channels and markets • Partner with Creative and Brand to improve performance through structured creative testing • Work closely with Data, Finance, and MarTech to align on measurement, forecasting, and tracking • Challenge assumptions and plans across teams to ensure we are prioritizing the highest-impact opportunities • Establish and enforce clear performance guardrails, including blended CAC and payback expectations

🎯 Requirements

• 10+ years in performance marketing, growth, or a similar role • Experience managing and allocating multi million dollar marketing budgets • Strong experience across Paid Social, Search, and app based growth channels • Proven ability to make budget allocation decisions that drive measurable growth • Deep understanding of attribution, incrementality, and the limitations of both • Strong analytical thinking with the ability to turn data into decisions • Experience operating in ambiguous environments and making decisions with imperfect information • Clear and direct communication, with the ability to challenge and align stakeholders • **Nice-to-Have:** • Experience with MMM or advanced measurement frameworks • Background in mobile first or app based businesses • Experience in travel, marketplaces, or global consumer products • Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems

🏖️ Benefits

• Health Insurance • work-from-anywhere stipend • annual wellness & learning credits • annual all-expenses-paid company retreat in a gorgeous destination & other benefits