Senior Creative Strategist – m/f/d

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 11%

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🗣️🇩🇪 German Required

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Logo of AlphaPet Ventures GmbH

AlphaPet Ventures GmbH

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Strategic and operational management of the Wolfsblut brand within the central e-commerce team • Developing VSL concepts and independently writing scripts for Meta and YouTube • Managing the creative pipeline from hook and briefing through to test learnings • Creating actionable briefs for editors and UGC creators • Planning creative rotations and establishing a structured testing framework • Analyzing Ads Manager performance • Deriving hypotheses and briefing the next creative iterations • Supporting the process from the initial briefing through performance analysis • Working directly with the Meta Paid Team Lead

🎯 Requirements

• At least 3–4 years of experience in performance creative and/or direct-response copywriting, ideally in DTC e-commerce • Proven results with Meta video ads, VSLs, UGC-style ads, and hook testing • Experience developing high-converting ads • Copywriting with a distinctive voice • Understanding of consumer psychology, hooks, and storytelling frameworks such as PAS, DIC, and Before/After • Excellent German language skills • Independent and proactive approach to work • Application including a cover letter and CV • Please state your earliest possible start date and salary expectations

🏖️ Benefits

• Flexible working hours (trust-based working time) • Remote work options • Contribution toward home-office equipment • Opportunity to work from abroad for several months • 28 days of annual leave • Up to 20 days of unpaid leave • Special leave • Internal and external professional development opportunities • Employee discounts for people and pets • Regular team, company, and Family & Friends events • Social area with foosball table • Lounge area and Nintendo Switch games • Fully equipped, high-quality office kitchen • Free coffee, cocoa, tea, soft drinks, water, juices, fresh fruit, snacks, and sweets • Subsidized EGYM Wellpass membership • Access to thousands of sports and wellness facilities • Access to modern AI tools • Flat hierarchies and an open, relaxed work environment

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