Senior Creative Strategist – m/f/d

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Manage multiple brands within the central e-commerce team with a focus on Wolfsblut • Develop direct-response marketing creatives for VSLs and long-form funnels on Meta • Write VSL concepts and scripts for Meta and YouTube • Own the creative pipeline from hook through briefing to test & learn • Create independently executable briefs for editors and UGC creators • Plan creative rotations and build a structured testing framework • Analyze Ads Manager performance, derive hypotheses and brief the next iteration • Work directly with the Team Lead, Meta Paid

🎯 Requirements

• At least 3–4 years' experience in performance creative / direct-response copywriting • Ideally experience in DTC e-commerce • Proven results with Meta video ads, VSLs, UGC-style content and hook testing • Built converting ads (not just developed concepts) • Copywriting with a distinctive voice • Understanding of consumer psychology, hooks and storytelling structures such as PAS, DIC and Before/After • Very good German • Independent, proactive working style without ongoing approvals

🏖️ Benefits

• Flexible working hours (trust-based working time) • Home-office options • Contribution toward your home-office equipment • Option to work from abroad for several months • 28 days' annual leave • Possibility to take up to 20 days unpaid leave and additional special leave • Internal and external development opportunities • Employee discounts for people and pets • Regular team, company and family & friends events • Social area with foosball and lounge seating • Fully equipped, high-quality office kitchen • Free drinks, fresh fruit, snacks and sweets • Subsidised EGYM Wellpass membership • Access to thousands of sport and wellness facilities • Access to modern AI tools