Senior Creative Strategist, Performance

🔥 42 minutes ago

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Oviva

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🏥 Healthcare

☁️ SaaS

👥 B2C

Healthcare • SaaS • B2C

Oviva is a digital health company that combines personalised dietary advice delivered by clinicians with a dedicated mobile app and behavioural support to help people change habits and improve long-term health. Founded in 2014, Oviva operates in Switzerland, the United Kingdom and Germany and reports over 420 clinicians (dietitians, psychologists, doctors) and 900K+ people treated globally; it publishes studies and uses AI in its application. Oviva positions itself as a European leader in digital dietary advice and digital health.

📋 Description

• Creative Strategy & Sprint Management: You are responsible for the entire creative strategy for our paid channels (from analysis through ideation to briefing). You lead the “Creative Sprint Engine,” plan sprint goals, and ensure each concept meets our quality standards. • Concept Development & Ideation: You develop performance-oriented concepts based on competitive analysis, trends, and customer data. You translate consumer psychology into effective angles, hooks, and formats that positively impact CPL and spend volume. • Process Management & Production: You orchestrate workflows using tools like FigJam and Jira. You strategically leverage AI tools to automate insights generation and briefing creation. You create master briefings, lead creative reviews, and maintain a “Decision Log” to document the evolution of variants transparently. • Analysis & Iteration: In close coordination with channel owners, you interpret test results and translate data into creative insights (e.g., “Which hook works for which audience?”) that feed directly back into the backlog. • Brand Synergy & Compliance: You ensure all performance assets align with Oviva’s identity. You confidently navigate the regulatory requirements of healthcare advertising to ensure trust and quality.

🎯 Requirements

• Professional Experience: At least 5–8 years of solid experience in creative strategy and performance marketing. • Scale-up Experience: Proven success in a fast-growing environment; you know how to convert processes from manual to scalable. • Platform Expertise: Expertise in scaling creatives for Meta, TikTok, and YouTube using “social-first” principles. • Systems Thinking: Passion for building and optimizing systems (such as the Creative Sprint process). • Language Skills: Business fluent in German and English, both written and spoken. • Degree: University degree in Marketing, Communication Sciences, Media & Communication Design, Business Psychology, or a comparable field. Alternatively, a completed vocational training in media/marketing with demonstrably equivalent professional experience. • Hands-on Experience: Practical experience with project management and collaboration tools (Jira, FigJam).

🏖️ Benefits

• True creative ownership – You will shape the performance creative strategy from the ground up. The processes you build will define how Oviva communicates at scale. • Work with purpose – Every campaign you create supports improved access to healthcare for people who need it. • Remote and flexible working in a collaborative, high-performing team. • Competitive salary, annual budget for learning and development, home office allowance, and enhanced vacation policies. • A growing company with clear paths to increased strategic responsibility as Oviva continues to scale.