Senior CRM & Lifecycle Marketing Manager

🕒 July 15

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Ownership of lifecycle CRM for seven strong pet food brands • Responsible for automations and campaigns from concept to go-live • Work independently, make decisions and iterate improvements based on results • Build, maintain and optimize Klaviyo flows for all brands • Use email as the core channel and expand into other channels over time • Speed over perfection — test and measure results • Translate data into concrete actions and create personalized messaging • Develop storytelling and creative concepts

🎯 Requirements

• At least 3–5 years of hands-on experience in CRM/lifecycle marketing • Strong hands-on knowledge of Klaviyo or a comparable platform • Understanding of customer journeys and retention mechanisms • Experience working in an AI-native environment and familiarity with AI tools • Independently create flows, segments and templates • Experience with segmentation, triggers, A/B testing and deliverability • Confident handling of consent and data protection (GDPR) • Data-driven working and translating dashboards into actionable measures • Creative flair and ability to create briefings and campaigns

🏖️ Benefits

• Responsible, exciting and varied tasks with plenty of autonomy in a dynamic company • Flexible working hours based on trust • Home-office options including financial contribution toward your home office equipment • 28 days of vacation plus the option to take up to 20 days of unpaid leave • Various internal and external development opportunities • Access to anonymous therapy sessions or counseling • Employee discounts — for people and pets • Regular team, company and family & friends events • Fully equipped kitchen and free snacks and drinks • EGYM Wellpass membership for sport and wellness offers • Access to modern AI tools to support your work