Senior CRM & Lifecycle Marketing Manager

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👥 B2C

🛒 Retail

B2B • B2C • Retail

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Ownership of lifecycle CRM for seven strong pet food brands • Responsible for automations and campaigns from concept to go-live • Work independently, make decisions and iterate improvements based on results • Build, maintain and optimize Klaviyo flows for all brands • Use email as the core channel and expand into other channels over time • Speed over perfection — test and measure results • Translate data into concrete actions and create personalized messaging • Develop storytelling and creative concepts

🎯 Requirements

• At least 3–5 years of hands-on experience in CRM/lifecycle marketing • Strong hands-on knowledge of Klaviyo or a comparable platform • Understanding of customer journeys and retention mechanisms • Experience working in an AI-native environment and familiarity with AI tools • Independently create flows, segments and templates • Experience with segmentation, triggers, A/B testing and deliverability • Confident handling of consent and data protection (GDPR) • Data-driven working and translating dashboards into actionable measures • Creative flair and ability to create briefings and campaigns

🏖️ Benefits

• Responsible, exciting and varied tasks with plenty of autonomy in a dynamic company • Flexible working hours based on trust • Home-office options including financial contribution toward your home office equipment • 28 days of vacation plus the option to take up to 20 days of unpaid leave • Various internal and external development opportunities • Access to anonymous therapy sessions or counseling • Employee discounts — for people and pets • Regular team, company and family & friends events • Fully equipped kitchen and free snacks and drinks • EGYM Wellpass membership for sport and wellness offers • Access to modern AI tools to support your work