Digital Marketing Leader

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Apiux Tech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Apiux Tech is a company specializing in digital business automation and advanced analytics. They offer a comprehensive range of services, including data capture, document management, robotic process automation (RPA), cloud solutions, and IT outsourcing. With a focus on empowering businesses through digital transformation, Apiux Tech leverages modern methodologies to streamline processes and enhance productivity across various industries such as banking and finance, as well as government sectors.

📋 Description

• Generate approximately 40 Marketing Qualified Leads (MQLs) per month • Maintain an average MQL-to-SQL conversion rate of 20% • Design and execute multi-channel demand generation campaigns • Generate qualified opportunities through LinkedIn, email marketing, content marketing, paid media, webinars, and events • Manage and optimize lead nurturing workflows • Maintain accurate lead status and reporting within Salesforce CRM • Partner closely with Sales to accelerate pipeline growth • Leverage Generative AI tools for content creation, campaign execution, personalization, and marketing automation • Identify AI solutions that improve productivity and marketing effectiveness • Experiment with AI-driven workflows to optimize demand generation and customer engagement • Create, refine, and productize value propositions for Apiux's portfolio, focusing on Artificial Intelligence services • Translate technical capabilities into compelling business outcomes for executive audiences • Develop messaging, positioning, sales enablement assets, case studies, presentations, and marketing collateral for AI offerings • Collaborate with Commercial, Delivery, and Technology teams to launch new AI-based services and campaigns • Coordinate webinars, executive events, and strategic marketing campaigns • Strengthen Apiux's positioning as a leading AI and Digital Transformation partner across Latin America

🎯 Requirements

• At least 2 years of experience in B2B technology marketing, demand generation, and IT services • Excellent verbal and written communication skills in English • Experience in B2B marketing for technology or IT services • Knowledge of demand generation and pipeline marketing • Salesforce CRM experience • Experience with marketing automation platforms • Experience with LinkedIn Ads and social media marketing • Content marketing and inbound marketing knowledge • Lead generation strategies • Product marketing and go-to-market strategy knowledge • Strong storytelling and value proposition development • Social selling knowledge • Hands-on experience using Generative AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, or similar platforms • Experience using AI to generate content, optimize campaigns, conduct market research, and improve productivity • Understanding of Generative AI market trends and enterprise AI adoption • Ability to package and position AI consulting and technology services into compelling market offerings • Account-Based Marketing (ABM) is a plus

🏖️ Benefits

• Permanent Contract (Indefinite Employment) • International and multicultural environment • Opportunity to work at the forefront of Artificial Intelligence and Digital Transformation • High autonomy and the opportunity to shape the company's AI marketing strategy