Senior Revenue Operations Manager

🕒 April 13

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

💹 Revenue Operations

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Applitools

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Private Equity Round - Applitools on 2021-01

SaaS • Artificial Intelligence • B2B

Applitools is a company that provides an AI-powered visual testing and monitoring platform for automated visual regression testing of web, mobile, and desktop applications. It offers cloud-based SaaS tools that integrate with CI/CD pipelines and popular test frameworks to help development and QA teams detect visual bugs and ensure UI consistency. Applitools primarily serves B2B and enterprise software teams focused on improving test accuracy and accelerating release cycles.

📋 Description

• Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement • Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency • Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows • Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management • Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions • Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle • Identify process bottlenecks and implement automation and workflow improvements that support growth • Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics • Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making • Ensure strong data quality, governance, and process discipline across marketing and CRM systems • Monitor system health, troubleshoot issues, and proactively identify areas for improvement • Document processes, define best practices, and drive adoption of scalable ways of working

🎯 Requirements

• 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or Business Systems in a B2B SaaS environment • Strong hands-on experience with Marketo, including program setup, lead lifecycle management, scoring, routing, nurtures, segmentation, and CRM sync • Strong hands-on experience administering Salesforce • Experience managing Salesforce-Marketo integration and troubleshooting sync, process, and data issues • Strong understanding of demand generation processes, lead-to-opportunity workflows, funnel management, and campaign operations • Experience partnering closely with Marketing and Sales leadership to improve process, reporting, and operational efficiency • Strong experience building reporting and dashboards that support business visibility and decision-making • Deep understanding of marketing automation, CRM structure, process automation, and data governance • Experience improving business processes through systems thinking, automation, and cross-functional collaboration • Familiarity with attribution models, enrichment tools, and broader marketing and revenue tech stack tools is a plus • Salesforce Administrator certification is a must

🏖️ Benefits

• Competitive compensation and benefits