Senior Product Marketing Manager

🕒 May 8

☕ Washington – Remote

☕ Washington – Remote

💵 $91.8k - $153k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Arc XP

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

☁️ SaaS

Media • AI • SaaS

Arc XP is a content platform and operating system designed for ambitious media companies, offering an AI-powered engine for media growth. It provides advanced tools for content operations, workflow automation, and audience engagement, allowing companies to innovate and personalize their content strategies. With a focus on flexibility and integration, Arc XP empowers media organizations to streamline their processes and explore new revenue models while maintaining a competitive edge in the digital landscape.

📋 Description

• Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform. • Own product marketing strategy for key areas of Arc XP’s platform and AI-powered capabilities, contributing to a cohesive platform narrative aligned to company objectives and revenue goals. • Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement. • Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions, ensuring consistency across customer touchpoints. • Define messaging and enablement for complex buying groups spanning technical, business, and executive stakeholders in long-cycle enterprise sales motions. • Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions. • Partner closely with Product and Engineering leadership to translate customer needs into compelling product stories that drive adoption and growth. • Serve as the primary product marketing partner to Partner and Customer Marketing teams, ensuring consistent positioning and value messaging. • Own sales enablement strategy and effectiveness, ensuring sales and partners are equipped to successfully sell and differentiate Arc XP’s offerings. • Collaborate with Demand Gen, Brand, Content, and Growth teams to integrate product messaging into campaigns that drive pipeline and expansion. • Define and track success metrics for launches and GTM initiatives, including pipeline influence, adoption, sales effectiveness, and contributions to retention and analyst engagement. • Drive pricing, packaging, and monetization strategy in close partnership with Finance and Product Management. • Mentor and develop other product marketers, contributing to team growth and best practices. • Drive operational excellence by building scalable processes and best practices.

🎯 Requirements

• 8+ years of product marketing experience including leadership in enterprise B2B SaaS environments • Experience with AI-driven or platform-based B2B SaaS products. • Domain and industry knowledge in the media industry, and media technology is preferred. • 2–3 years of experience mentoring or managing product marketers and contributing to high-performing teams in fast-paced growth environments. • Proven experience mentoring product marketers and contributing to high-performing teams in fast-paced growth environments. • Strong ability to translate complex technical features into business-oriented messaging for diverse audiences • Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption, or pipeline growth • Comfortable operating cross-functionally with Sales, Partners, Customer Success, Product, and Engineering to align market strategy with execution • Outstanding communication skills - ability to work across teams and communicate marketing goals/results at a team, executive, and company level, both internally and externally • Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion • Clear thinker and communicator with excellent written and oral communication • Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions • Organized and process-oriented with proven ability to manage multiple projects at once • Bachelor's Degree required, preferably in a technical discipline • A graduate or MBA degree is preferred though not required

🏖️ Benefits

• Competitive medical, dental and vision coverage • Company-paid pension and 401(k) match • Three weeks of vacation and up to three weeks of paid sick leave • Nine paid holidays and two personal days • 20 weeks paid parental leave for any new parent • Robust mental health resources • Backup care and caregiver concierge services • Gender affirming services • Pet insurance • Free Post digital subscription • Leadership and career development program